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Product Strategy and Management

INDIAN INSTITUTE OF MANAGEMENT, BANGALORE

Understanding and analyzing the market strategy of Godrej Appliances
Understanding and analyzing the market strategy of Godrej Appliances

Submitted To
Prof. Ramesh Venkateswaran

Submitted by
Group 2

Rajesh Kumar Sanga 1211286
Nareshbabu Vadditandra 1211277
Kaluvai Rajesh 1211192
Shiva Nanditha 1211232
Aditi Garg 1211322
Akhilesh Chader 1211196
Kasam Ravali Reddy 1211030
Lipsa Shrabani Rout 1211194
Pranjali Kumar 1211283
Samita Bansal 1211379
Submitted by
Group 2

Rajesh Kumar Sanga 1211286
Nareshbabu Vadditandra 1211277
Kaluvai Rajesh 1211192
Shiva Nanditha 1211232
Aditi Garg 1211322
Akhilesh Chader 1211196
Kasam Ravali Reddy 1211030
Lipsa Shrabani Rout 1211194
Pranjali Kumar 1211283
Samita Bansal 1211379

Topic:
Understanding and analyzing the market strategy of Godrej appliances.
Context:
In a country like India which even under severe global economic turbulence, achieved 5% economic growth in 2012-13; the demand for consumer appliances is expected to rise considerably in future. Greater media reach, rise in disposable income and increased retail penetration created a new users of appliances. Company | 2009 | 2010 | 2011 | 2012 | | | | | | LG | 24.9 | 24.6 | 24.3 | 24.4 | Samsung | 19.3 | 20.2 | 20.7 | 20.8 | Whirlpool | 11.0 | 11.4 | 11.7 | 11.5 | Godrej | 11.6 | 11.2 | 10.8 | 10.4 | Videocon | 9.7 | 9.1 | 9.0 | 8.9 | Fig: Godrej gradually losing its market-share

Company | 2009 | 2010 | 2011 | 2012 | | | | | | LG | 24.9 | 24.6 | 24.3 | 24.4 | Samsung | 19.3 | 20.2 | 20.7 | 20.8 | Whirlpool | 11.0 | 11.4 | 11.7 | 11.5 | Godrej | 11.6 | 11.2 | 10.8 | 10.4 | Videocon | 9.7 | 9.1 | 9.0 | 8.9 | Fig: Godrej gradually losing its market-share

Godrej Appliances which started in 1958 has been a dominant


References: 1. http://www.portal.euromonitor.com/Portal/Pages/Search/SearchResultsList.aspx 2. http://businesstoday.intoday.in/story/case-study-godrej-efforts-to-be-in-the-big-leauge/1/20670.html
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