Customer Service Relationship Management

Topics: Customer service, Customer relationship management, Support automation Pages: 2 (640 words) Published: March 18, 2014
Customer Service Relationship Management
Customer Service Relationship Strategy

Customer service relationship management can be used in many ways to help establish a strong customer relationship with the company you’re doing business with. With it a company’s goals can be best achieved through identification and satisfaction of the customers’ stated and unstated needs and want to provide a high level of customer care. Using technology now a days you can identify, target, acquire, and retain the best mix of customers. Using this in the company, you can provide a high level of customer care to existing customers, bring in new customers to the products and services offered by the business, and encourage general customer retention. Customer relationship management helps in profiling prospects, understanding their needs, and in building relationships with them by providing the most suitable products and enhanced customer service. It integrates back and front office systems to create a database of customer contacts, purchases, and technical support, among other things. This database helps the company in presenting a unified face to its customers, and improve the quality of the relationship, while enabling customers to manage some information on their own.

A customer service management strategy utilizes a plan for creating or improving the customer experience you provide by which company leaders attempt to accomplish short-term and long-term objectives. The objectives provide the direction and vision for the company and its employees. Strategies are road maps or particular approaches the company takes in an effort to reach objectives. A good strategy considers your customers, their needs, and how you can best meet them. Providing exemplary levels of service can improve the reputation of your company and encourage repeat business, a necessity for any business. Facilitating high-level customer service involves understanding your customer and educating your...
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