Customer Service Marketing: The Church And Dwight Company
Customer Service Marketing Assignment #1
Customer Service Marketing
BUS1340-11W
Section 3
Elizabeth Stewart 6144463
2/27/2011
Elizabeth Stewart
Part 1
For this assignment I have selected The Church & Dwight Company and their product Trojan condoms.
This company has segmented the market for Trojan condoms using many bases of segmentation.
Demographics
* Males and females * Ages 15-50
Psychographics
* Religion * Wants and Needs
Geographic
* Developing countries * Under developed countries * Developed countries
Behavioural
* Awareness * Health Concerns * Choice of Partner
Benefits Sought * No Pregnancy * No Sexually Transmitted Diseases
The primary target market for Trojan condoms …show more content…
This is because you often find people add them to their list of things to buy because they know how many they have or if they have run out. Couples often will go out and find a specific type of Trojan condom that they together due to the different features of Trojan condoms.
You could also argue that Trojan condoms are a convince type of consumer product. You can pick up a 3 pack almost anywhere just in case you need one spur of the moment.
Tangibles
Trojan condoms are packaged in brightly coloured eye catching boxes.
Features | Materials * Latex * Polyurethane (Supra) * Lamb Skin | Fit * Regular * Large (Magnum) * Extra Large ( XL Magnum) | Flavours * Mint Tingle * Sparkling Vanilla Gold * Tantalizing Tutti-Frutti | Design | Standard * Lubricated * Spermicidal * Non- Lubricated * Extended Pleasure * Ultra thin latex | Mutual Stimulations * Her Pleasure * Twisted Pleasure * MAGNUM Twister * Ultra Pleasure * Shared Pleasure | Extra Sensitive * Very sensitive * MAGNUM Thin * Ultra Thin Latex * Thintensity | Shapes * Reservoir Tip * Non-Reservoir Tip * Form Fit * Studded * Ribbed * Special Shaped | Textured * Her Pleasure * Intense Ribbed * Ultra Ribbed | Warming Sensations * Trojan Supra * MAGNUM Warming sensations | …show more content…
It has been around for more than 90 years now. On the Trojan box the image is that of a Trojan man or warrior symbolizing strength. This is to represent the strength of Trojan condoms.
The quality of Trojan condoms is shown by the statistics, in preventing pregnancy Trojan is 98% (per annum) and in preventing sexually transmitted diseases 85% (per annum).
Church & Dwight’s competitive edge with Trojan condoms include 91 years of an established name (Trojan has been owned by different companies over these years), 30 different condom types including types for people with latex allergies, also Trojan is now being seen not just as a tool for safe sex but also now as a tool for enhancing sex.
Customer Service Marketing
BUS1340-11W
Section 3
Elizabeth Stewart 6144463
2/27/2011
Elizabeth Stewart
Part 1
For this assignment I have selected The Church & Dwight Company and their product Trojan condoms.
This company has segmented the market for Trojan condoms using many bases of segmentation.
Demographics
* Males and females * Ages 15-50
Psychographics
* Religion * Wants and Needs
Geographic
* Developing countries * Under developed countries * Developed countries
Behavioural
* Awareness * Health Concerns * Choice of Partner
Benefits Sought * No Pregnancy * No Sexually Transmitted Diseases
The primary target market for Trojan condoms …show more content…
This is because you often find people add them to their list of things to buy because they know how many they have or if they have run out. Couples often will go out and find a specific type of Trojan condom that they together due to the different features of Trojan condoms.
You could also argue that Trojan condoms are a convince type of consumer product. You can pick up a 3 pack almost anywhere just in case you need one spur of the moment.
Tangibles
Trojan condoms are packaged in brightly coloured eye catching boxes.
Features | Materials * Latex * Polyurethane (Supra) * Lamb Skin | Fit * Regular * Large (Magnum) * Extra Large ( XL Magnum) | Flavours * Mint Tingle * Sparkling Vanilla Gold * Tantalizing Tutti-Frutti | Design | Standard * Lubricated * Spermicidal * Non- Lubricated * Extended Pleasure * Ultra thin latex | Mutual Stimulations * Her Pleasure * Twisted Pleasure * MAGNUM Twister * Ultra Pleasure * Shared Pleasure | Extra Sensitive * Very sensitive * MAGNUM Thin * Ultra Thin Latex * Thintensity | Shapes * Reservoir Tip * Non-Reservoir Tip * Form Fit * Studded * Ribbed * Special Shaped | Textured * Her Pleasure * Intense Ribbed * Ultra Ribbed | Warming Sensations * Trojan Supra * MAGNUM Warming sensations | …show more content…
It has been around for more than 90 years now. On the Trojan box the image is that of a Trojan man or warrior symbolizing strength. This is to represent the strength of Trojan condoms.
The quality of Trojan condoms is shown by the statistics, in preventing pregnancy Trojan is 98% (per annum) and in preventing sexually transmitted diseases 85% (per annum).
Church & Dwight’s competitive edge with Trojan condoms include 91 years of an established name (Trojan has been owned by different companies over these years), 30 different condom types including types for people with latex allergies, also Trojan is now being seen not just as a tool for safe sex but also now as a tool for enhancing sex.