Customer Service Business Plan
1. Business Venture
Our business venture is to set up a Japanese restaurant which is named “Aishiteru”. Aishiteru means love in Japanese. Love is the message that the restaurant would like to convey to their visitors as it exists in families, friends and lovers.
Our team has visited many restaurants and saw the potential of food and beverages industry. This has inspired us to come up with a new and fresh idea to segment the customers in our restaurants
It will be located in Vivo City. Vivo City attracts many families, couple and friends. Hence, there is a high human traffic in Vivo City as there are many shoppers. Moreover, visitors whom returned from Sentosa will visit Vivo City too. Thus, Vivo City is the ideal location for our restaurant.
There are several Japanese restaurants in Vivo City. As a new restaurant, there are many threats from various famous Japanese restaurants. Food is often served reasonably but many restaurants do not provide dining experience for their customers. There is minimal interaction between the customers and the staff of the restaurants. Therefore, there is a plan to set up a restaurant which emphasizes on dinning experience which differentiates from various competitors.
Aishiteru is made up of four sections. The four sections comprises of family, couple, friends and events or functions. Waiters and waitresses for each section are dressed differently. The theme of the restaurant will change monthly, thus the layout and ambience for each section is different. Activities and events are conducted based on the related theme and section for the month. The restaurant aims to provide customers with both food and memorable experience.
There is no specific target group. Customers can experience the different ambience and theme for each section. One can choose to dine with their friends, which they will prefer to dine at the friends section. Perhaps when he return to the restaurant which his family, he can choose dine at the
Our business venture is to set up a Japanese restaurant which is named “Aishiteru”. Aishiteru means love in Japanese. Love is the message that the restaurant would like to convey to their visitors as it exists in families, friends and lovers.
Our team has visited many restaurants and saw the potential of food and beverages industry. This has inspired us to come up with a new and fresh idea to segment the customers in our restaurants
It will be located in Vivo City. Vivo City attracts many families, couple and friends. Hence, there is a high human traffic in Vivo City as there are many shoppers. Moreover, visitors whom returned from Sentosa will visit Vivo City too. Thus, Vivo City is the ideal location for our restaurant.
There are several Japanese restaurants in Vivo City. As a new restaurant, there are many threats from various famous Japanese restaurants. Food is often served reasonably but many restaurants do not provide dining experience for their customers. There is minimal interaction between the customers and the staff of the restaurants. Therefore, there is a plan to set up a restaurant which emphasizes on dinning experience which differentiates from various competitors.
Aishiteru is made up of four sections. The four sections comprises of family, couple, friends and events or functions. Waiters and waitresses for each section are dressed differently. The theme of the restaurant will change monthly, thus the layout and ambience for each section is different. Activities and events are conducted based on the related theme and section for the month. The restaurant aims to provide customers with both food and memorable experience.
There is no specific target group. Customers can experience the different ambience and theme for each section. One can choose to dine with their friends, which they will prefer to dine at the friends section. Perhaps when he return to the restaurant which his family, he can choose dine at the