customer satisfaction towards Tupperware product

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PREVIOUS TUPPERWARE STUDY

Tupperware
From Wikipedia, the free encyclopedia
Tupperware Brands Corporation

Type
Subsidiary
Founded
1948 in Orlando, Florida
Founder(s)
Earl Tupper
Key people
Rick Goings, Chairman and CEO,Brownie Wise
Products
Preparation, storage, containment, serving products for the kitchen and home and beauty products
Revenue
US$2,300.4 million (2010) [1]
Operating income US$326.5 million (2010)[1]
Net income US$225.6 million (2010)[1]
Total assets US$2,015.8 million (2010)[1]
Total equity US$789.8 million (2010)[1]
Employees
13,500 (2010) [1]
Parent
Tupperware Brands
Website
tupperwarebrands.com
Tupperware is the name of a home products line that includes preparation, storage, containment, and serving products for the kitchen and home, which were first introduced to the public in 1948.
Tupperware develops, manufactures, and internationally distributes its products as a wholly owned subsidiary of its parent company Tupperware Brands and it is marketed by means of direct sales through an independent sales force of approximately 1.9 million consultants.[2]
Contents
[hide]
1 Company history
2 Tupperware parties
3 Cultural and historical impact
4 Product lines
5 See also
6 References
7 Further reading
8 External links
Company history[edit]
Tupperware was developed in 1948 by Earl Silas Tupper (1907–83) in Leominster, Massachusetts.[3] He developed plastic containers used in households to contain food and keep it airtight. The formerly patented "burping seal" is a famous aspect of Tupperware, which distinguished it from competitors.
Tupperware pioneered the direct marketing strategy made famous by the Tupperware party. Brownie Wise (1913–92), a former sales representative of Stanley Home Products, developed the strategy. During the early 1950s, Tupperware's sales and popularity exploded, thanks in large part to Wise's influence among women who sold Tupperware, and some of the famous "jubilees" celebrating the success of Tupperware ladies at



References: Company history[edit] Tupperware was developed in 1948 by Earl Silas Tupper (1907–83) in Leominster, Massachusetts.[3] He developed plastic containers used in households to contain food and keep it airtight by VINAYA NAIDU on AUGUST 3, 2012  

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