Customer Satisfaction of Bikanerwala
Introduction
Bikanervala is a restaurant franchisee with a chain of restaurants all over the country. It was founded in 1950. Bikanervala is one of India’s most prominent families in the business of traditional hospitality products like sweets and namkeens.
It is a 100% vegetarian multi- cuisine restaurant. Bikanervala’s concept always has been to innovate and yet maintain the original flavour of traditional Indian food with primary focus on quality, hygiene and affordability. Bikanervala showrooms are located in India, Nepal, UAE and New Zealand.
Today, BIKANERVALA FOODS PVT. LTD. is an ISO 9001:2000 HACCP and SQF 2000cm certified company with four manufacturing units in the National Capital Region and a chain of 88 outlets in India and abroad, serving vegetarian North Indian, South Indian, Continental, Chinese cuisine and fast food along with a vast variety of traditional Indian sweets and snacks.
BIKANERVALA
Parent Company | Bikanervala | Category | Food products and Restaurant | Sector | Food and Beverages | Tagline/ Slogan | Sab Khaate Hain | USP | Good quality, fresh, hygienic and tasty Indian sweets and snacks |
STP OF BIKANERVALA Segment | People who like Indian sweets, namkeens and other traditional snacks | Target customers | Middle and upper middle class urban families | Positioning | Indian sweets and namkeen manufacturer as an alternate to western fastfood |
A few details about Bikanervala in Hyderabad: * Bikanervala in Hyderabad is located in Road no. 2, Banjara Hills. * It was opened in the year2010. * It is rated no. 38 out of the 226 restaurants present in Andhra Pradesh. * The timings for Bikanervala are from 8 am to 11 pm. * The cost for two people is approximately Rs. 700/- excluding VAT and other service charges. * Buffet rates are Rs. 320/- for lunch and Rs. 420/- for dinner. (These rates are not applicable on weekends.) * Credit cards are accepted. * Facilities: Air conditioning and Meal coupon (Sodexo/
Bikanervala is a restaurant franchisee with a chain of restaurants all over the country. It was founded in 1950. Bikanervala is one of India’s most prominent families in the business of traditional hospitality products like sweets and namkeens.
It is a 100% vegetarian multi- cuisine restaurant. Bikanervala’s concept always has been to innovate and yet maintain the original flavour of traditional Indian food with primary focus on quality, hygiene and affordability. Bikanervala showrooms are located in India, Nepal, UAE and New Zealand.
Today, BIKANERVALA FOODS PVT. LTD. is an ISO 9001:2000 HACCP and SQF 2000cm certified company with four manufacturing units in the National Capital Region and a chain of 88 outlets in India and abroad, serving vegetarian North Indian, South Indian, Continental, Chinese cuisine and fast food along with a vast variety of traditional Indian sweets and snacks.
BIKANERVALA
Parent Company | Bikanervala | Category | Food products and Restaurant | Sector | Food and Beverages | Tagline/ Slogan | Sab Khaate Hain | USP | Good quality, fresh, hygienic and tasty Indian sweets and snacks |
STP OF BIKANERVALA Segment | People who like Indian sweets, namkeens and other traditional snacks | Target customers | Middle and upper middle class urban families | Positioning | Indian sweets and namkeen manufacturer as an alternate to western fastfood |
A few details about Bikanervala in Hyderabad: * Bikanervala in Hyderabad is located in Road no. 2, Banjara Hills. * It was opened in the year2010. * It is rated no. 38 out of the 226 restaurants present in Andhra Pradesh. * The timings for Bikanervala are from 8 am to 11 pm. * The cost for two people is approximately Rs. 700/- excluding VAT and other service charges. * Buffet rates are Rs. 320/- for lunch and Rs. 420/- for dinner. (These rates are not applicable on weekends.) * Credit cards are accepted. * Facilities: Air conditioning and Meal coupon (Sodexo/
Bibliography: Our sources of information are: * www.google.com * www.zomato.com * www.burpp.com * www.wikipedia.org * Our Market Research notes given in class by our Professor Mrs. Ritu Sharma. * Various other textbooks available on Market Research in our college library.