Customer Satisfaction in Icici Bank

Powerful Essays
PSG COLLEGE OF ARTS AND SCIENCE Coimbatore -14 An autonomous college and Affiliated to Bharathiar University

The effects of Promotional strategies in the Marketing of financial services in ICICI Bank

by Suryabala.S BBM II Dec 2011

The effects of Promotional strategies in the Marketing of financial services in ICICI Bank

2011

TABLE OF CONTENTS:  

Preface Executive Summery o Research objectives



Introduction o Scope



Research o Research methodology o Sampling o Data collection

 

Literature review Data Analysis and interpretation o Online banking o iMobile o PAYBACK o Privilege Banking o ATM Banking

  

Recommendation Conclusion Reference

Suryabala.S

Page 1

The effects of Promotional strategies in the Marketing of financial services in ICICI Bank

2011

PREFACE

Effectiveness is the measure of the gap between results and objectives. Lower the gap, higher the effectiveness. Thus it is an evaluation of the advertising and other marketing process used as promotional strategies. The promotional evaluation process is frequently called accountability. Management wants the promotional managers to identify exactly what results were obtained for the marketing investment and to provide evidence of the return on investment. After all, advertising uses the scarce resources that could be invested in a number of ways. Therefore, the question that management poses is, “Did our promotional strategies reach the customers and show any effect?" And it is the job of the advertising campaign planner to be able to answer that question. To do so usually requires some form of promotional evaluation. Evaluation of advertising campaign effectiveness is a form of research though it is somewhat different from other forms. Most research is used to predict what might occur in the market place. Effectiveness research, on the other hand is used to determine exactly what did happen. Although this information might be used as a basis for future actions, its basic purpose is

You May Also Find These Documents Helpful

  • Powerful Essays

    administration course being taken up at Department of Management Studies, Lovely Professional University, Phagwara. I was provided opportunity to undergo training at the Jammu and Kashmir bank at its zonal office JAMMU, my field of interest was to study the: “CUSTOMER SATISFACTION TOWARDS JAMMU AND KASHMIR BANK IN JAMMU” This project has been of great help in providing me an insight into the real life working of an organization. It gave me a chance to apply, all I had learned to practical situations…

    • 20466 Words
    • 82 Pages
    Powerful Essays
  • Good Essays

    International Research Journal of Finance and Economics ISSN 1450-2887 Issue 94 (2012) © EuroJournals Publishing, Inc. 2012 http://www.internationalresearchjournaloffinanceandeconomics.com Consumer Criteria for the Selection of an Islamic Bank: Evidence from Pakistan Muhammad Imtiaz Subhani Iqra University Research Centre-IURC, Iqra University- IU Defence View, Shaheed-e-Millat Road (Ext.) Karachi-75500, Pakistan E-mail: drsubhani@yahoo.co.uk Tel: (92-21) 111-264-264 (Ext. 2010); Fax:…

    • 4867 Words
    • 20 Pages
    Good Essays
  • Better Essays

    Icici Bank

    • 3051 Words
    • 13 Pages

    CUSTOMER SUCCESS ICICI Bank Limited Boosting Datacenter Availability for Largest Private Bank in India with the Help of Symantec ICICI Bank Limited (ICICI Bank) is a trendsetter in the use of banking technology in India. Since 1999, ICICI Bank leverages comprehensive datacenter availability and data protection solutions from Symantec. Using Veritas Storage Foundation and Veritas Cluster Server, the bank is achieving 99.9 percent application availability and 99.99 percent uptime for its server infrastructure…

    • 3051 Words
    • 13 Pages
    Better Essays
  • Good Essays

    of the customer service department. During the organizational attachment period an intern works on a project and writes report on that project in the report-writing period. I have been routed in the customer service division (CSD) of Bank Alfalah Limited, Motijheel Branch, under the supervision of Mr. Md. Maksudul Haque, the head of Customer Service Division. I decided to work in this department and selected the subject of my internship report as “Analysis of the Customer Satisfaction of Bank Alfalah…

    • 10368 Words
    • 42 Pages
    Good Essays
  • Satisfactory Essays

    a questionnaire first of all we need to understand management problem of SBI Bank. For that we need to know Why Customers are dissatisfied? Research Question: Now we need to understand where the problem is. Is it that Service Provided by SBI bank is not up to the mark or Staff member are not efficient and effective in their work or communication and after care services are not efficient or product offer by bank is not up to the mark. These are four areas in which management problem needs…

    • 452 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    MERGER OF ICICI BANK WITH ICICI LTD. ICICI was formed in 1955 at the initiative of the World Bank, the Government of India and representatives of Indian Industry. The principal objective was to create a development financial institution for providing medium–term project financing to Indian businesses. In the 1990s, ICICI transformed its business from a development financial institution offering only project finance to diversified financial services group offering a wide variety of products and services…

    • 3010 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    Mis of Icici Bank

    • 6088 Words
    • 25 Pages

    ADMINISTRATION 2010-2011 MIS OF ICICI BANK By Group 3 -Deepti Achpalya -0918111 -Namrata R-0918124 -Nidhi Pandiya-0918126 -Nita Bhattacharjee-0918129 -Shyamala-0918151 ACKNOWLEDGEMENT At the first instance I owe my gratitude and express my hearty and sincere thanks to DR. K. Nirmala Prasad, the principal of M.O.P. Vaishnav College for Women, Chennai-34, for giving me an opportunity to get trained at ICICI Bank. I owe my thanks to Dr. Lalitha…

    • 6088 Words
    • 25 Pages
    Powerful Essays
  • Powerful Essays

    Crm at Icici Bank

    • 1916 Words
    • 8 Pages

    Focus on ICICI Bank’s Initiatives The use of Customer Relationship Management (CRM) in banking has gained importance with the aggressive strategies for customer acquisition and retention being employed by banks in today’s competitive milieu. This has resulted in the adoption of various CRM initiatives by these banks to enable them achieve their objectives. The steps that banks follow in implementing Customer Relationship Management (CRM) are: Identifying CRM initiatives with reference to the objectives…

    • 1916 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Icici Bank

    • 2141 Words
    • 9 Pages

    | | | Small Scale Industries: An Important Catalyst for the Growth of India’s Economy | |ESBD REPORT | |TANYA GUPTA ( 131)…

    • 2141 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Customer Satisfaction

    • 11178 Words
    • 45 Pages

    A SUMMER TRAINING PROJECT REPORT ON “CUSTOMER SATISFACTION ON ICICI BANK” Submitted in the partial fulfillment for the award of Degree of Bachelor in Business Administration 2010-13 UNDER THE GUIDANCE : SUBMITTED BY: Ms.Sonia Arora Jacob Varghese FACULTY (Management), CPJCHS Enroll.No.-10421501710 BATCH NO.- 2010-13 CHANDERPRABHU JAIN COLLEGE OF HIGHER STUDIES & SCHOOL OF LAW An ISO 9001:2008 Certified Institute…

    • 11178 Words
    • 45 Pages
    Powerful Essays