Customer Relationship for Telecommunication
Introduction
The market for telecommunication services in Malaysia is highly competitive. Prior to the liberalization of the telecommunications industry in Malaysia, Telekom Malaysia had a virtual monopoly on telecommunications services in Malaysia. Other than that, there are three major telecommunication companies monopolised the mobile phone service market which are Celcom Berhad (013, 019, 0148), Maxis Communications Berhad (012, 017, 0142) and Digi Telecommunications Sdn. Bhd (016, 010, 0146, 014-30, 014-31, 014-32) while another minor company which is U-mobile (018). Basically the main competitive factors in the mobile services market are network coverage, customer service quality, pricing / promotion and brand popularity. First and foremost, our group is going to show some short briefing to those telecommunications companies: -
Telekom Malaysia Berhad, formerly a government agency, Jabatan Telekom Malaysia, prior to its corporatisation and privatisation in 12 October 1984 and was known as Syarikat Telekom Malaysia Berhad (STMB). It is the largest telecommunication company in Malaysia and also Southeast Asia 's second-largest telecommunication company. It has a monopoly on the fixed line network and has a considerable market share of the mobile communications market after its acquisition of Celcom and merging with its mobile operation wing, TMTouch. TM has an internet service provider subsidiary (TM Net) offering narrowband and broadband connectivity. Broadband connectivity is through DSL under TM Net 's Streamyx brand. Due to its near monopoly of the last mile connections, TM Net is now the sole DSL broadband provider in the country.
Maxis Communications Berhad is a leading mobile phone service provider in Malaysia since 1995. In 2002, Maxis purchased Timecel (017), a rival mobile service provider, from TimedotCom Berhad. Prior to the purchase, Maxis offered phone numbers beginning with 012, and TimeCell 017. In 1999, Maxis introduced the popular
The market for telecommunication services in Malaysia is highly competitive. Prior to the liberalization of the telecommunications industry in Malaysia, Telekom Malaysia had a virtual monopoly on telecommunications services in Malaysia. Other than that, there are three major telecommunication companies monopolised the mobile phone service market which are Celcom Berhad (013, 019, 0148), Maxis Communications Berhad (012, 017, 0142) and Digi Telecommunications Sdn. Bhd (016, 010, 0146, 014-30, 014-31, 014-32) while another minor company which is U-mobile (018). Basically the main competitive factors in the mobile services market are network coverage, customer service quality, pricing / promotion and brand popularity. First and foremost, our group is going to show some short briefing to those telecommunications companies: -
Telekom Malaysia Berhad, formerly a government agency, Jabatan Telekom Malaysia, prior to its corporatisation and privatisation in 12 October 1984 and was known as Syarikat Telekom Malaysia Berhad (STMB). It is the largest telecommunication company in Malaysia and also Southeast Asia 's second-largest telecommunication company. It has a monopoly on the fixed line network and has a considerable market share of the mobile communications market after its acquisition of Celcom and merging with its mobile operation wing, TMTouch. TM has an internet service provider subsidiary (TM Net) offering narrowband and broadband connectivity. Broadband connectivity is through DSL under TM Net 's Streamyx brand. Due to its near monopoly of the last mile connections, TM Net is now the sole DSL broadband provider in the country.
Maxis Communications Berhad is a leading mobile phone service provider in Malaysia since 1995. In 2002, Maxis purchased Timecel (017), a rival mobile service provider, from TimedotCom Berhad. Prior to the purchase, Maxis offered phone numbers beginning with 012, and TimeCell 017. In 1999, Maxis introduced the popular
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