Customer Preference in Indian Broadband Sector

Topics: Broadband, Broadband Internet access, Internet service provider Pages: 17 (4996 words) Published: February 25, 2013
“Analysis of Customer Preferences and Satisfaction Measurement in Indian Broadband Industry”

Executive summary
Internet communication in India is growing rapidly, along with the boom of wireless communication. Broadband Internet access is on the rise, although the current penetration rate is low. The Indian broadband sector has a great opportunity to grow, due to a large population and the growing economy. E-government services, e-health, e-education, and many other online services such as online video, music downloads, and online gaming is driving broadband adoption in India. This report covers the broadband market in India, focusing on fixed broadband technologies - DSL, cable, and fiber optics - and broadband wireless access using WiMAX. This research aims at finding the satisfaction level of the customers using broadband technology, their expectations and their awareness about the emerging technologies such as 3G. The effect of this emerging technology on the existing broadband technology is also something that this report covers. Introduction

Broadband is perceived as a tool for improving the life of the people by providing affordable & equitable access to information and knowledge and contributing for making them eco-friendly. For individuals, broadband has direct impact on their day to day life style & behaviour. For the state, it enormously contributes towards trade and generation of employment. Governments find it as a powerful tool to manage municipal services, provide improved governance, increase participation of common masses in e-democracy, and effectively monitor implementation of projects. Today many organizations provide services for the internet purpose. This study will help to understand customer preferences and their satisfaction by the service provided by the different organizations in this sector. It will also help to these organizations to form various strategies and getting the results from marketing efforts. The study will aim to analyse that with the increase in competition in broadband service providers, higher level of consumer with affordable prices and improved quality of services achieving or not. Wireless broadband is expected to be the preferred means of communication as convergence of telecommunications, broadcasting and information technology progresses. Aim

The aim of this study is to analyze critically the customer preference and their satisfaction in broadband sector

* To understand improvement and customer preference in Broadband sector * To study the broadband service providers and their service quality * To study customer satisfaction and the current market scenario Literature survey

Broadband connectivity (Government of India, 2004)
Keeping in view the present status, Broadband connectivity is defined at present as an always-on data connection that is able to support interactive services including Internet access and has the capability of the minimum download speed of 256 kilo bits per second (kbps) to an individual subscriber from the Point Of Presence (POP) of the service provider intending to provide Broadband service where multiple such individual Broadband connections are aggregated and the subscriber is able to access these interactive services including the Internet through this POP.  The interactive services will exclude any services for which a separate licence is specifically required, for example, real-time voice transmission, except to the extent that it is presently permitted under ISP licence with Internet Telephony.  Technology Options for Broadband Services

The Broadband Policy Framework visualises creation of infrastructure through various access technologies which can contribute to growth and can mutually coexist. Spread of infrastructure is a must for healthy competition and therefore it would be the endeavour of the Government that the telecommunication infrastructure growth in the country is not compromised in any...

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