Customer Preference in Indian Broadband Sector
“Analysis of Customer Preferences and Satisfaction Measurement in Indian Broadband Industry”
Executive summary
Internet communication in India is growing rapidly, along with the boom of wireless communication. Broadband Internet access is on the rise, although the current penetration rate is low. The Indian broadband sector has a great opportunity to grow, due to a large population and the growing economy. E-government services, e-health, e-education, and many other online services such as online video, music downloads, and online gaming is driving broadband adoption in India.
This report covers the broadband market in India, focusing on fixed broadband technologies - DSL, cable, and fiber optics - and broadband wireless access using WiMAX. This research aims at finding the satisfaction level of the customers using broadband technology, their expectations and their awareness about the emerging technologies such as 3G. The effect of this emerging technology on the existing broadband technology is also something that this report covers.
Introduction
Broadband is perceived as a tool for improving the life of the people by providing affordable & equitable access to information and knowledge and contributing for making them eco-friendly. For individuals, broadband has direct impact on their day to day life style & behaviour. For the state, it enormously contributes towards trade and generation of employment. Governments find it as a powerful tool to manage municipal services, provide improved governance, increase participation of common masses in e-democracy, and effectively monitor implementation of projects. Today many organizations provide services for the internet purpose. This study will help to understand customer preferences and their satisfaction by the service provided by the different organizations in this sector. It will also help to these organizations to form various strategies and getting the results from marketing efforts. The study will
Executive summary
Internet communication in India is growing rapidly, along with the boom of wireless communication. Broadband Internet access is on the rise, although the current penetration rate is low. The Indian broadband sector has a great opportunity to grow, due to a large population and the growing economy. E-government services, e-health, e-education, and many other online services such as online video, music downloads, and online gaming is driving broadband adoption in India.
This report covers the broadband market in India, focusing on fixed broadband technologies - DSL, cable, and fiber optics - and broadband wireless access using WiMAX. This research aims at finding the satisfaction level of the customers using broadband technology, their expectations and their awareness about the emerging technologies such as 3G. The effect of this emerging technology on the existing broadband technology is also something that this report covers.
Introduction
Broadband is perceived as a tool for improving the life of the people by providing affordable & equitable access to information and knowledge and contributing for making them eco-friendly. For individuals, broadband has direct impact on their day to day life style & behaviour. For the state, it enormously contributes towards trade and generation of employment. Governments find it as a powerful tool to manage municipal services, provide improved governance, increase participation of common masses in e-democracy, and effectively monitor implementation of projects. Today many organizations provide services for the internet purpose. This study will help to understand customer preferences and their satisfaction by the service provided by the different organizations in this sector. It will also help to these organizations to form various strategies and getting the results from marketing efforts. The study will
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