Customer Perception of Private Label Brands at Big Bazaar

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4.1 Statement of problem The study was conducted to identify the customer perception about the private label brands at the Big bazaar. The study was limited to the private label brands in the food, apparels and the electronics section. The research was mainly conducted to identify various factors which influenced the buying behaviour of the private label brands. The study also intended to identify the demand for certain products which the customers would prefer to buy if included in the private label category. The main objective of the study was to identify various factors which adversely affect the sale of private label brands and to suggest an idea to increase the sale of private label brands.
4.4 Scope of study
The strategy for planning private label brands has got a wider scope. It helps the manufacturer or retailer to produce goods according to the needs of the people. The retailer can concentrate those areas where the customer would like to down trade. The study mainly aims at identifying the spending pattern of the public, i.e the commonly purchased goods by a customer. The study also helps to establish a relationship between the various demographic which is repeatedly performed by people belonging to the same location or area of interest. The study also throws light on certain areas where they would like to implement the private brands. The study also helps in maintaining optimum level of inventory so as to meet the demand. The study also helps to improve on those area where it fails to meet customer expectations.
4.5 Objectives
The various objectives of the study are
To identify and study about various departments within the organization and its functioning.
To research about the strategy adopted by Big Bazaar to promote their private label brands.
To identify various parameters which influence the customer’s buying behaviour.
To identify other products which could make successful private label brands.
To suggest certain ideas which could increase

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