customer feedback

Faculty of Business and Information Technology
Programme: BABS / GDABS

Lecturer Name: Ann Cameron
Paper Number and Name: BUS7371
Assignment Title: Customer Feedback Assignment
Official Due date: 30th April 2013

Student(s) to complete:

Assignment Plagiarism Declaration

I/ we certify that this is my/ our own work and I/we have read and understood the Misconduct or Breach of Assessment Rules (Policy P7/10/8) that is found in the BABS/ GDABS Programme Handbook.
I/ we understand that the submission of this form electronically is the equivalent of me/ us signing my/ our name, in pen, on a paper assignment cover sheet.
Student Name(s) and Id(s): 1)_____Fangwei Hu 21300495______ 2) ____________________________ 3) ____________________________ 4) ____________________________

Marker to complete

Late Submission: Y / N (if yes, date submitted: _________)

Late penalty: 1 day = 10% off original mark 2 days = 20% off original mark 3 days = 30% off original mark 4 days or more = assignment marked 0%

Comments: _________________________________ _________________________________ _________________________________ _________________________________ _________________________________

Table of Contents

Introduction and Limitations

The purpose of this report is help Dave Smith, the General Manager of the Landmark Hotel Auckland to improve the hotel’s current customer satisfaction measurement scheme by comparing a range of survey methods and recommends the most appropriate survey programme for the hotel. The

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