customer delight

Satisfactory Essays
Topics: Marketing, Sales
In today’s market, customers are playing the leading role and customer satisfaction is one of the important factors affect the development of the companies. Knowing what customers think, feel, demand and choice preference is crucial for marketers because satisfying customers can means that a company not only gaining a customer but also survival in intense competition. Therefore, delighting customers can gain benefit from three aspects: keeping loyal for exist customers, attracting potential customers and getting word of mouth, which can maintains the company profits, increases the amount of sales and saves advertising cost. This essay will first discuss why marketers delight their customers from those three aspects, and then give some examples to support this argument.
According to Alexander (2012), customer delight is one of the factors effect customers’ loyalties because it can affect a customer’s buying decision. Through surprised their customers such as offering discount, gift or particular experience marketers could improve customers’ loyalty. For example, the British branch of The Body Shop gives their customers £10 off next purchase when spend over £25 or has sales promotion such as buy 3 for 2 or giving discount, which might not only delight the customers and attract them to repurchase, but also can help the company to keep their customers loyalty. By delighting the customers, the company could gain customers’ business and enhance the profit.

Another reason for why marketers delight customers is that it could help to increase the amount of sales. Different customers have different demand thus marketers need to delight them by different aspects. For instance, Camel, a famous cigarette brand, was male-dominated in the last several decades and a few Camel buyers were females. In order to expand the market share of females, Camel launched a female’s cigarette, which named Camel NO.9, and had a series of promotions. Packaging of Camel NO.9, with shocking

You May Also Find These Documents Helpful

  • Powerful Essays

    Customer Delight

    • 4255 Words
    • 18 Pages

    A Term paper on CUSTOMER SATISFACTION AND BEYOND Subject: Sales management Submitted to: Mr. Raghunathan Submitted By: Group: 13 Praveen Kumar Jha (09234) Ravi Teja Reddy. S (0409020) Ramya. K (09238) Shwetha Reddy. T (0409018) Krishna Sumanth .C (0409004) Executive summary: Business industry today is complex. There are big competitions in every business. That is why many research and study are being conduct for their continuous growth. Customer’s loyalty is one factor that can…

    • 4255 Words
    • 18 Pages
    Powerful Essays
  • Good Essays

    CUSTOMER DELIGHT IN BANKING SECTOR Introduction: Banks play an important role in the economy of any country. A sound and healthy banking system is a must for sustainable economic acceleration. Banks occupy a firm strategic position in the monetary and fiscal system of a country. As the world is changing and economies are growing; banks have undergone far-reaching changes in terms of its operations and functions it performs. The foundation of the banking sector is its customers. Customer delight…

    • 806 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Coffee Delight

    • 751 Words
    • 4 Pages

    terms of finance as well as the public image and brand. This is supported by the data shown in the case study, mainly that coffee delight managed to earn more profit despite cutting down the budget by 10%. One of the main consequences of decreasing the budget is that the quality of products and service will decline. This may have happened but the fact that coffee delight was able to increase its profits strongly suggests that their public image or brand was very strong and established something that…

    • 751 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Cocoa Delights

    • 5062 Words
    • 50 Pages

    Phone: 123-456-7890 Fax: 123-456-7890 Email: mediaplanning@cocoadelights.com Web Site: http://www.cocoadelights.com Contact: Coco Jones Table of Contents Executive summary Business description Founded in 2000, Cocoa Delights is one of the youngest gourmet chocolate manufacturers in the industry. However we do not view our youth as a weakness, on the contrary, our youth is associated with our two most valued attributes: creativity and innovation. We dare to create the…

    • 5062 Words
    • 50 Pages
    Good Essays
  • Satisfactory Essays

    is it important for marketers to ‘delight ‘ their customers? As a customer, today, who unconsciously receives abundant information of a product before s/he buys it. From then on, s/he will be sent email questionnaires,discount information and coupons regularly,and sometimes a call from the company inquiry s/he about the product. If s/he joins the member of the brand, it will send s/he birthday or holiday gift. Companies plan this series of serves to delight their costumers not only to satisfy…

    • 571 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Double Delight

    • 734 Words
    • 3 Pages

    DOUBLES’ DELIGHTS Stacy smilingly approached the podium for her turn to speak at our annual tennis banquet. The team with families, and fans had gathered to celebrate the end of tennis season. After thanking her family, and the coaches, Stacy turned towards me, and with her voice quivering said, “You pulled me through.” There were tears in her eyes. “You were the best partner I could have, you lifted me up. I learnt to hold myself up. During the worst of times, you brought out the best in me. You…

    • 734 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Delight in Disorder

    • 2292 Words
    • 10 Pages

    DELIGHT IN DISORDER INTRODUCTION: Robert Herrick (1591-1674) is classified as a 'Cavalier Poet,' that is, he belonged to a group of poets who supported King Charles I during the Civil War. During the Civil War on account of his support to the Royalist cause he fell out of favor with the government, but after King Charles II was restored to the throne the King honored him and made him the Vicar at Dean Prior at Devonshire. During his student days at Cambridge and as a budding poet he was a great…

    • 2292 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    The lively figures of speech in Herrick's "Delight in Disorder" show his sensual delight in the little things in life. The oxymorons, animations, images, and paradox in this poem display the author's enjoyment of true uniqueness. The animations in "Delight in Disorder" show how the speaker sees the clothing as having a will of it's own that makes the outfit more "bewitch[ing]" (13). For example, the author cites a "tempestuous petticoat" and a "careless shoestring" as things that cause the woman's…

    • 504 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Coffee delight

    • 598 Words
    • 3 Pages

    are already one step ahead of the business as they were already launching their own digital magazines within the next sic months and had already started their marketing campaign. This will have a big effect on the Roberts media as their targeted customers are already being targeted by rivals which could therefore mean fewer sales in the future. As the business is behind its rivals, a big promotional campaign will be…

    • 598 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Rapper's Delight Analysis

    • 1418 Words
    • 6 Pages

    Rappers Delight - The Start of Hip-Hop and It’s Death Now what you hear is not a test, I'm rappin to the beat and me, the groove, and my friends are gonna try to move your feet see I am wonder mike and I like to say hello to the black, to the white, the red, and the brown, the purple and yellow. On January 5, 1980, New Jersey businesswoman and highly respected rhythm and Blues artist Sylvia Robinson and three young men from Englewood, New Jersey — Big Bank Hank, Master Gee and Wonder Mike — changed…

    • 1418 Words
    • 6 Pages
    Powerful Essays