customer attitudes
CONSUMER ATTITUDE TOWARDS ASIAN PAINTS
CONSUMER ATTITUDE.docx (Size: 15.1 KB / Downloads: 19)
INTRODUCTION
While marketing any product we have to understand the behaviour and attitude of the consumers. The attitude of the consumers is very important. Because, the consumers are the core targets in achieving the marketer’s objectives. A brief idea about the consumer behaviour and attitude is as follows an attitude is an idea charged with emotion, which predisposes a class of action to a particular class of situation. A person can have attitude towards various brands of products and services
Asian Paints is an Indian paint company headquartered in Mumbai, India. It manufactures a wide range of paints for decorative and industrial use. Asian Paints is India's largest paint company and Asia's third largest paint company, with a turnover of Rs 77.06 billion. It is one of the largest paint companies in the world and operates in 17 countries. Besides Asian Paints, the group operates around the world through its subsidiaries Berger International Limited, Apco Coatings, SCIB Paints and Taubmans.
NEED OF THE STUDY
A business is a Socio-Economic entity that functions admit a turbulent environment that is dynamic and influences the industry as a whole. There are a host of paints companies in India which are striving to gather a substantial market share and to become a market leader in the industry. They execute planning, directing and controlling, etc., by making use of strategies to meet the objectives set by them.
A mission is a set of various plans, objectives, goals and targets are framed to achieve the growth, prosperity and to flourish. All this is done by keeping an inclination towards customer’s needs and preferences, there buying behaviour, attitude, etc. By understanding these, the manufacturers satisfy the consumers, and so it is imperative to study the consumer aspects and then match the strategies with the needs to satisfy the same.
CONSUMER ATTITUDE.docx (Size: 15.1 KB / Downloads: 19)
INTRODUCTION
While marketing any product we have to understand the behaviour and attitude of the consumers. The attitude of the consumers is very important. Because, the consumers are the core targets in achieving the marketer’s objectives. A brief idea about the consumer behaviour and attitude is as follows an attitude is an idea charged with emotion, which predisposes a class of action to a particular class of situation. A person can have attitude towards various brands of products and services
Asian Paints is an Indian paint company headquartered in Mumbai, India. It manufactures a wide range of paints for decorative and industrial use. Asian Paints is India's largest paint company and Asia's third largest paint company, with a turnover of Rs 77.06 billion. It is one of the largest paint companies in the world and operates in 17 countries. Besides Asian Paints, the group operates around the world through its subsidiaries Berger International Limited, Apco Coatings, SCIB Paints and Taubmans.
NEED OF THE STUDY
A business is a Socio-Economic entity that functions admit a turbulent environment that is dynamic and influences the industry as a whole. There are a host of paints companies in India which are striving to gather a substantial market share and to become a market leader in the industry. They execute planning, directing and controlling, etc., by making use of strategies to meet the objectives set by them.
A mission is a set of various plans, objectives, goals and targets are framed to achieve the growth, prosperity and to flourish. All this is done by keeping an inclination towards customer’s needs and preferences, there buying behaviour, attitude, etc. By understanding these, the manufacturers satisfy the consumers, and so it is imperative to study the consumer aspects and then match the strategies with the needs to satisfy the same.