Customer Attitude Toward Insurance
CUSTOMER ATTITUDE TOWARDS PRODUCT
OF HDFC STANDARD LIFE INSURANCE
Submitted by,
SANDHYA MBA – Semester III
(Session 2009-2010)
CHAPTER: 1
INTRODUCTION OF THE
Study
INTRODUCTION OF THE STUDY
In my research I have tried to find out what the customer attitude towards the product of HDFC Standard Life Insurance. The study has been carried out in Bhilai. It has been carried out with the purpose to study the customer attitude towards Hdfc.
In my study I have used parameter like tax benefit, return, saving, future uncertainty, and other benefit provided by the company.
An attitude is a hypothetical construct that represents an individual's degree of like or dislike for an item. Attitudes are generally positive or negative views of a person, place, thing, or event—this is often referred to as the attitude object. Customer attitude plays an important role while purchasing the product. It helps to purchasing the product. When customer have positive attitude he purchase the product and if he has negative attitude he not purchase the product.
CONTRIBUTION For my contribution towards HDFC. I have done many things for making people aware. I have done telecalling, canopies and made questionnaire which was been filled by the people and for the fulfilment of the questionnaire we selected different area .I went to SURYAVIHAR for knowing peoples attitude towards HDFC and lastly a seminar was conducted in HIMALYA COMPLEX.
CHAPTER: 2
COMPANY PROFILE
HOUSING DEVELOPMENT FINANCE CORPORATION:
HDFC was started by Hasmukh Bhai Parekh in1977 with the formation of Malhotra Committee. HDFC was incorporated with the primary objective of meeting a social need that of promoting homeownership by providing long-term finance to households for their housing needs. HDFC was promoted with an initial share capital of Rs. 10 crores.
HDFC has since emerged as the largest residential mortgage finance
OF HDFC STANDARD LIFE INSURANCE
Submitted by,
SANDHYA MBA – Semester III
(Session 2009-2010)
CHAPTER: 1
INTRODUCTION OF THE
Study
INTRODUCTION OF THE STUDY
In my research I have tried to find out what the customer attitude towards the product of HDFC Standard Life Insurance. The study has been carried out in Bhilai. It has been carried out with the purpose to study the customer attitude towards Hdfc.
In my study I have used parameter like tax benefit, return, saving, future uncertainty, and other benefit provided by the company.
An attitude is a hypothetical construct that represents an individual's degree of like or dislike for an item. Attitudes are generally positive or negative views of a person, place, thing, or event—this is often referred to as the attitude object. Customer attitude plays an important role while purchasing the product. It helps to purchasing the product. When customer have positive attitude he purchase the product and if he has negative attitude he not purchase the product.
CONTRIBUTION For my contribution towards HDFC. I have done many things for making people aware. I have done telecalling, canopies and made questionnaire which was been filled by the people and for the fulfilment of the questionnaire we selected different area .I went to SURYAVIHAR for knowing peoples attitude towards HDFC and lastly a seminar was conducted in HIMALYA COMPLEX.
CHAPTER: 2
COMPANY PROFILE
HOUSING DEVELOPMENT FINANCE CORPORATION:
HDFC was started by Hasmukh Bhai Parekh in1977 with the formation of Malhotra Committee. HDFC was incorporated with the primary objective of meeting a social need that of promoting homeownership by providing long-term finance to households for their housing needs. HDFC was promoted with an initial share capital of Rs. 10 crores.
HDFC has since emerged as the largest residential mortgage finance