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Custom Moulds

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Custom Moulds
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Custom Molds Inc
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Assignment 2
Thurday, May 23rd 2013 name: Sivaniha muralitaran student number: 500 385 923

What are the major issues facing Tom and Mason Miller?

The major issues facing Tom and Mason Miller regarding the Custom Molds enterprise weighed heavily on the changing trends and factors in the market. The sales mix was changing due to changes in the electronics industry. During that same period, Custom Molds was also facing delivery problems. Their customers were unhappy with the parts orders, which were taking four to five weeks to be processed. They usually take three weeks but the delays were disrupting the production schedules. Custom Molds was also facing challenges with bottlenecks appearing in the production environment. They were very unpredictable and the Millers were having a hard time managing them (KRAJEWSKI, RITZMAN, & MALHOTRA, 2013).
What are the competitive priorities for Customs Molds’s processes and changing nature of the industry?

Custom Molds’s competitive priority was their customized parts, which were delivered in a specific amount of time to their client. The client was able to receive their supplies tailored to their company and delivered to them in a timely manner. Unfortunately, the market trends in the electronics industry were changing. Manufacturers were developing strategic partnerships with parts suppliers in order to receive timely delivery and high quality parts that was cost efficient. This is negatively impacting Custom Molds. They are recommended to change some of their business processes to get ahead of the competitor since they are also having challenges in the production department. This can affect their competitive priorities in the long run (KRAJEWSKI, RITZMAN, & MALHOTRA, 2013).
What alternatives might the Millers pursue? What key factors should they consider as they evaluate these



Bibliography: KRAJEWSKI, L. J., RITZMAN, L. P., & MALHOTRA, M. K. (2013). Operations Management: Processes and Supply Chains. New Jersey, USA: Pearson Education.

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