Current Events Business Research
For the past five years, I have had the opportunity of organizing and educating members in my community on health and fitness. This program was devoted in to help increase knowledge and change overall eating and fitness habits. The longevity of this program is contributed to my clients that refer my program to their friends and families. Continued knowledge in the field of health and fitness also keeps the program with the most up to date information that is relayed to the clients. In the past year, I have had clients suggest having a financial fitness program for working moms with available hours that adjust to their schedules, including child care. Since I myself am a working mother, I knew how important time and convenience is. This is where my research in the development of the business started. The first step of research was to discover what the problem was, in this example, the problem I faced was creating an operative program that would attract working moms and give them a resource they could latch on to. Clarifying the research question referred to using this problem to come up with additional questions that could start to break down my first question and allow me to find answers that would allow me to orchestrate this program effectively. The program not only needed to be safe, but it had to offer the benefits to others to make it a wise business decision for myself. During the process of deciding how I would create this program, researching information helped to form additional questions. Questions that came up were: would you also lead fitness classes? Were those instructors to be certified? Will I have enough time for my own personal and family life? Were my sessions going to be customizable from beginners to advanced users? Running through these questions helped me in the exploration step. In my Healthy Habits club, I was able to pass out a questionnaire to those who attended that asked them their...
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