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| 2012 | | A REPORT ON“FACTORS INFLUENCING IN PURCHASING OF A FINANCIAL NEWSPAPER AND METHODOLOTY IMPLEMENTABLE BY BUSINESSS STANDARD TO INCRESE ITS MARKET SHARE IN HYDERABAD”byAmeen Abdul Khayyoom MuritharaEnrolment no: 11BSPHH010088 IBS-HYDERABAD |

A report on

“FACTORS INFLUENCING IN PURCHASING OF A FINANCIAL NEWSPAPER AND METHODOLOTY IMPLEMENTABLE BY BUSINESSS STANDARD TO INCRESE ITS MARKET SHARE IN HYDERABAD”

Know More. No Less

By

Ameen Abdul Khayyoom Murithara
Enrolment no: 11BSPHH010088

BUSINESS STANDARD LTD.
HYDERABAD

Date of submission: 4th June 2012

Content SL. No | Topic | Page No. | 1. | Internship Certificate | 4 | 2. | Acknowledgement | 5 | 3. | Executive Summary | 6 | 4. | Introduction a. Background b. Objective c. Methodology d. Scope & Limitation | 7 | 5. | Economy Industry Analysis | 8 | 6. | Company Analysis | 30 | 7. | | | 8. | | | 9. | | | 10. | | | 11. | | | 12. | References | |

Acknowledgement

A research project of this magnitude would not have been possible without the help and guidance of few people to whom I would like to express my sincere gratitude. At the outset I would like to express my sincere gratitude to Mr. Mantha Sanyasi Rao, Manager- Market Development, and Mr. Mohammad Hussain, Senior Officer, for giving me such an opportunity to do my internship at a reputed company like Business Standard. I have been always very eager to know about how a media company works, as it the media that controls most of the world. My internship at BS was like a dream come true. I also thank whole heartedly to Mr. Venkatesh Rao, Hyderabad Head of BS, who have been so kind to me and showed great interest in guiding me in spite of his busy schedule that helped me to accomplish the project.
I also offer my sincere gratitude to Prof. G Suresh, (my faculty guide), who gave me full freedom in choosing

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