# Curled Metal

Powerful Essays
1589 Words
Grammar
Plagiarism
Writing
Score
Curled Metal
37801-Quantitative Marketing II : Pricing Strategies

Group Assignment 1

Curled Metal Case

1) What are the core benefits of the new pile pad product for a customer? (list both qualitative factors and factors that you can quantify based on the case).

Quantitative
1-Feet driven per hour performance-( hourly hammer,crane ,labour ,overhead cost)
2-Piles driven per set of pads
3-Number of pads used for each set
4-Time required per change of a set-( hourly hammer,crane ,labour ,overhead cost)

Qualitative
3-There is no real way of distribution, manufacturers offer heavy supply houses carry
4-Distibutors have low absolute amount of margin in pads
5-Other products are made of hazardous materials
6-Heat hazard while the non-CMI pads are under operation

2) For those benefits that you can quantify, calculate the differentiation value of a pile pad. You should get a different number for Kendrick and Corey Construction.

In Exhibit 1 Calculation done according to the Kendrick parameters and used Exhibit 3 to calculate the cost of an hour which total system is waiting for either the replacement of pads or the time lost because of the performance of driving a pile is lower if conventional pads are used. According to the calculation performed, compared to Kendrick and Corey, CMI pads have a differentiation value of \$4,254 and \$5,702 respectively.

3) What is the reference product? What is the total EVC for a CMI pile pad? As the reference product the data is taken into account as shown in the Tables for Kendrick and Corey. Assumption is by disregarding the competition response(it is very innovative and totally different product), current pad cost of Kendrick and Corey should be the best alternative to use as reference. So it is basically \$6.25/pad for Kendrick and \$10/pad for Corey.
There are two different EVC need to be calculated. For Kendrick it is

## You May Also Find These Documents Helpful

• Satisfactory Essays

1. a. What is the “average” size of the market in CMI pads given that each set of 6 CMI pads will drive 10,000 feet?…

• 388 Words
• 2 Pages
Satisfactory Essays
• Better Essays

1) Prepare the manufacturing staff’s calculations for the three alternatives (please refer to the attachments):…

• 1278 Words
• 6 Pages
Better Essays
• Better Essays

a. What is the per ton cost of ductile iron casting at the Lynchburg Plant? At the Archer Creek Plant? At the Radford Plant?…

• 977 Words
• 4 Pages
Better Essays
• Powerful Essays

Analysis and Evaluation - This section should contain a thoughtful and succinct assessment of the industry, market, buyer behavior, and organization. Be careful not to merely restate case information; rather, focus on an assessment and interpretation of the facts, qualitative and quantitative data, and management views. This section should also present the plausible alternative courses of action with pros and cons analysis for each alternative.…

• 1336 Words
• 6 Pages
Powerful Essays
• Good Essays

In pricing the pads, CMI should follow a differential pricing strategy with an effort to maximize the amount of consumer benefit captured with the price. The differential pricing strategy would also allow CMI to reward early purchasers and help them create relationships. It would also help CMI negotiate distribution deals. For example, CMI could quote to the Colerick Foundation a relatively low price of \$800 per pad as a first time customer purchasing directly from CMI. Colerick will be happy to pay this price because…

• 741 Words
• 3 Pages
Good Essays
• Satisfactory Essays

3. How well did the project team implement ABC for estimating the cost of pothole filling? Do you agree with the manner in which they treated equipment cost and excess capacity?…

• 395 Words
• 2 Pages
Satisfactory Essays
• Satisfactory Essays

2. What is the business reason(s) for completing this project? How are they compelling for the improvement team and the management team? How are they tied to strategy?…

• 1472 Words
• 6 Pages
Satisfactory Essays
• Satisfactory Essays

To determine which alternative layout is better we calculate the weighted distance, wd, scores of the two block plans.…

• 448 Words
• 2 Pages
Satisfactory Essays
• Good Essays

3) Look again at the eight key reasons for new-product success and failure in the chapter. Using a five-point scale (5 = very favorable, 3 = neutral, 1 = very unfavorable) evaluate a) the Ionator for business users and b) the consumer version for households on each of the eight reasons. Briefly justify your answers. 1) Points of difference: Business=1. The product is too risky to not work. The points of difference are not as…

• 893 Words
• 3 Pages
Good Essays
• Satisfactory Essays

3. How much cost would serve as the basis for pricing an R&D bid with an outside company on a contract that would consume 800 hours of analysis time, require 178 designs relating to 3 products, and result in 70 engineering tests?…

• 406 Words
• 2 Pages
Satisfactory Essays
• Good Essays

2. What are the benefits and barriers (short and long-term)to this proposal for both Woodmere and HomeHelp? What other factors need to be considered?…

• 1064 Words
• 5 Pages
Good Essays
• Good Essays

My assignment is to choose a medical diagnosis on a standard medical term. Then, write a…

• 1762 Words
• 8 Pages
Good Essays
• Satisfactory Essays

This product was different and more modern. After conducting a lot of research and focus group study, the company will launch the new product in the market. In order to be successful it is extremely important to study the market and the consumers and learn exactly what they prefer and what they don’t. According to the case study, creating value for customers is important. In today’s time, every company wants to offer a high cost benefit relationship.…

• 276 Words
• 2 Pages
Satisfactory Essays
• Good Essays

Identify two new products (introduced to the consumer and/or business markets within the last year) and classify them as either: a new-to-the-world product, a new product line, an addition to the existing product line, an improvement and/or revision of existing product(s), or a repositioning of an existing item. For each product selected, identify what challenges you think the developing company faced in marketing this product. What rate of diffusion and consumer adoption do you foresee for these new products?…

• 361 Words
• 2 Pages
Good Essays
• Satisfactory Essays

7. Think about these products or services and how they are used in their own contexts, and then describe how a designer might provide the same benefits in your chosen product or service. When I say describe, I mean tell me what ideas occur to you that could suggest a design approach that would incorporate the benefits in your product or service. Do…

• 352 Words
• 2 Pages
Satisfactory Essays