Cupcake Bouquet Marketing Plan
I. MISSION, VISION, VALUES, AND GOALS
Mission
Cupcake Delight is dedicated to serve the market with its supreme and delightful varieties of cupcakes, pastries, and cakes featuring the Mindanao’s own fruit crops that will surely fit the palates and pockets of Filipinos.
Vision
Cupcake Delight, as a prime source of quality cupcakes in Davao City, envisions to continually serve the market with its finest products with virtuous customer service. It will strive to apply the total quality management in whole aspects of the organization in order to achieve the highest standards and expectations of the clienteles. Furthermore, Cupcake Delight will venture the desserts industry in the whole Philippines with its mission of delivering palatable and affordable products.
Values
Cupcake Delight is also designed to improve and enhance the values rooted from its creation. It believes that these values will be an essential part of its success. These include the areas of organization, human, society, economy, and politics.
Organizational Values * Total quality management * Continuous innovation of the products * Integrity and priority of work and performance * Teamwork * Proper orientation to the customers
Human Values * Safety and honesty of the workers * Freedom for initiative of employees * Development of skills of the bakers and employees * Career growth * Resourcefulness in every situation Social Values * Corporate social responsibility * Think green, do green * Respect for cultural diversity, minorities, and majorities
Economic Values * Responsive to the trends in the economy * Harmony in the allocation of all forms of resources
Political Values * Adherence of laws and policies * Appropriate use of freedom of expression * Advocate for peace and order
Goals
Cupcake Delight intends to be in the right direction and to keep on the right track. To accomplish this, it furnishes
Mission
Cupcake Delight is dedicated to serve the market with its supreme and delightful varieties of cupcakes, pastries, and cakes featuring the Mindanao’s own fruit crops that will surely fit the palates and pockets of Filipinos.
Vision
Cupcake Delight, as a prime source of quality cupcakes in Davao City, envisions to continually serve the market with its finest products with virtuous customer service. It will strive to apply the total quality management in whole aspects of the organization in order to achieve the highest standards and expectations of the clienteles. Furthermore, Cupcake Delight will venture the desserts industry in the whole Philippines with its mission of delivering palatable and affordable products.
Values
Cupcake Delight is also designed to improve and enhance the values rooted from its creation. It believes that these values will be an essential part of its success. These include the areas of organization, human, society, economy, and politics.
Organizational Values * Total quality management * Continuous innovation of the products * Integrity and priority of work and performance * Teamwork * Proper orientation to the customers
Human Values * Safety and honesty of the workers * Freedom for initiative of employees * Development of skills of the bakers and employees * Career growth * Resourcefulness in every situation Social Values * Corporate social responsibility * Think green, do green * Respect for cultural diversity, minorities, and majorities
Economic Values * Responsive to the trends in the economy * Harmony in the allocation of all forms of resources
Political Values * Adherence of laws and policies * Appropriate use of freedom of expression * Advocate for peace and order
Goals
Cupcake Delight intends to be in the right direction and to keep on the right track. To accomplish this, it furnishes