Cultural Sensitivity
Cultural Sensitivity
Cross-cultural issues play a big roll in international marketing. Understanding how cultural differences can affect a marketing strategy, both negatively and positively, is essential in obtaining success in expanding a business to another country. A country’s economy, laws, culture, language, and business practices are factors for consideration when wanting to expand a product in another country. Having a complete understanding a country’s lifestyle and expectations can only benefit a US business looking to expand its business to that country’s market. After researching the different countries located within Eastern Asia, China has the most opportunity for expansion of our product. China is considered the largest automotive market in the world with the recorded number of registered vehicles at the end of 2010 reaching 199 million and the expected amount by 2020 to be over 200 million (http://www.chinaautoweb.com/2011).
A country’s economy includes factors such as its ability to adapt to advancements in technology, GDP, inflation rates and currency exchange rates. China is known for its ability to stay way ahead of the US in technology. At the airport in Beijing, for example, a person can purchase a sim card for a cell phone before going through customs (http://infoworldcom). China’s economy in 2011 is expected to rise 9.28% and keep a strong hold on inflation (http://news.xinhuanet.com).
A country’s political system and trade laws are definitely important factors that can influence opportunity for success when looking to do business in China. China is run on the communist legal system that can be a difficult system to gain access to as far as understanding what is necessary. It is important to have a Chinese counterpart to help aid in the transition of business development in China. There are many things to consider when doing business in China.
China’s business laws are constantly changing and at a rapid speed. Although a law is stated one
Cross-cultural issues play a big roll in international marketing. Understanding how cultural differences can affect a marketing strategy, both negatively and positively, is essential in obtaining success in expanding a business to another country. A country’s economy, laws, culture, language, and business practices are factors for consideration when wanting to expand a product in another country. Having a complete understanding a country’s lifestyle and expectations can only benefit a US business looking to expand its business to that country’s market. After researching the different countries located within Eastern Asia, China has the most opportunity for expansion of our product. China is considered the largest automotive market in the world with the recorded number of registered vehicles at the end of 2010 reaching 199 million and the expected amount by 2020 to be over 200 million (http://www.chinaautoweb.com/2011).
A country’s economy includes factors such as its ability to adapt to advancements in technology, GDP, inflation rates and currency exchange rates. China is known for its ability to stay way ahead of the US in technology. At the airport in Beijing, for example, a person can purchase a sim card for a cell phone before going through customs (http://infoworldcom). China’s economy in 2011 is expected to rise 9.28% and keep a strong hold on inflation (http://news.xinhuanet.com).
A country’s political system and trade laws are definitely important factors that can influence opportunity for success when looking to do business in China. China is run on the communist legal system that can be a difficult system to gain access to as far as understanding what is necessary. It is important to have a Chinese counterpart to help aid in the transition of business development in China. There are many things to consider when doing business in China.
China’s business laws are constantly changing and at a rapid speed. Although a law is stated one
References: Ball, D.A., & McCulloch, W.H., & Geringer, J.M., & Minor, M.S., & McNett, J.M., ( C.R., & Bruce, S.L. (2008). International Business: the challenge of global competition (Rev ed.) McGraw-Hill Irwin