“ To understand cultural globalization, we must define each of the terms culture and globalization. Culture is the characteristic of a group of people recognized by their language, ethnicity, nationalism, religion, behavior and other forms of identity. Globalization is the phenomenon in which several systems across the globe, such as the economy, environment, politics, and culture… become increasingly part of an interdependent whole system. According to Investor Word, (2005), globalization is the name for the process of increasing and speeding up the connectivity and interdependence of the world's markets and businesses and other institutions. Therefore, cultural globalization is the transmission of ideas, values and ways of thinking to extend social relations around the world. Traditionally, cultures were diffused across societies by two main means: migration and literacy. People knew about other cultures through travelers and books. During the 20th and 21st century, this process was dramatically enhanced due to a large number of immigration involving Europe/US with other countries. In addition, a new media was recently introduced to the world: the internet. Emails, computers, airplanes, phones, etc… have made the world more connected than ever, thus allowing more cultures to spread their languages, knowledge and ideologies. However, many perspectives of cultural globalization help us understand the impact it has. I’d like to focus on three perspectives: Homogenization, Conflict intensification and Hybridization. Those three ideas represent accurately the effect of cultural diffusion on our societies nowadays.
First of all, homogenization is the process of mixing different cultures into one, thus creating a unique worldwide culture. One of the major concerns is that the dominance of American culture will result in the destruction of cultural diversity. This cultural imperialism will lead to homogenized and westernized culture, representing the...
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