WEEK 9-FINAL ASSIGNMENT
You are the news director of a local television station. The city council has just voted to close city parks 3 days a week to save money. Meanwhile, a major celebrity has died. The park story has greater effect on your viewers, but the celebrity death will get bigger ratings? Which do you make your lead story and why? As a reporter, ratings are very important and my job stability weighs heavily upon having good network ratings, therefore I must ensure that any story, such as a recent celebrity death that is sure to bring in top ratings, receives adequate coverage and publicity. However, my first responsibility is to provide the public with the information they need on a daily basis and inform them of any current events that may affect their lives directly so it my moral obligation to make these types of stories a top priority. I believe I have an ethical duty to structure the story regarding the City council’s decision to close several parks my lead story because that is the story that will have the most significant impact on my audience.
The primary roles of today’s media in news delivery are to educate and inform their audience about any matters that may have an impact on their daily lives, to keep them up-to-date on current events going on all around the world, as well as to provide some level of entertainment value. With the technological advances we’ve had over the years, the availablility and delivery methods of the news has undergone many significant changes over the last hundred years. From the primitive days of receiving news via hand-printed newspapers, telegram, wire or even carrier pigeon to the various methods available today, such as radio, television, internet and social media sites, and mobile downloads have evolved news media from being old news to being true current events. The immediate availability of news has many advantages like the fact that it keeps the public aware of what is going on in...
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