CTV Newsnet Case Analysis

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Chapter 3
CTV Newsnet


1. Abstract In January 2000, the CTV Newsnet was confronted with a threat to its reputation and growth. A tape with offensive remarks made by the News broadcaster Avery Haines’ were aired mistakenly, and it aroused great public indignation. By means of OB analysis, we found that Haines’ dispositional characteristics such as low emotional stability and lack of conscientiousness, heavy workplace stress, and different attribution processes conducted by the anchor, her coworkers and the audience may all be causes of that crisis. Therefore, we suggest that CTV Newsnet could deal with its reputation crisis and prevent the similar technical and behavioural mistakes in the future as the following: 1) communicating effectively with the viewers about the company’s value and attitude toward this incident, 2) setting up positive reinforcers and punishment rules to encourage desirable behaviour and eliminate undesirable behaviour, 3) holding periodical seminar to strengthen employees’ awareness of work ethics, 4) doing job redesign to verify job tasks and reduce working pressure, and 5) providing proper training programs to improve employees’ cognitive abilities and professional skills.

Table of Contents

1. Abstract 2
2. Introduction 4
3. Case Analysis 4 3.1 Personality 4 3.2 Stress 5 3.3 Actor-observer Effect 7
4. Solutions 8 4.1 Operant Learning Theory 8 4.2 Coping with Stress 9 4.3 Attribution Theory 10
5. Conclusion 11
6. Bibliography 12
7. Appendices 13 2. Introduction The news channel, CTV Newsnet, had been playing important role in practicing the CTV Inc.’s philosophy which emphasizes the social commitment, such as caring about farming issues. However, in January, 2000, CTV Newsnet had faced a severe challenge to maintain its reputation. This incident started with the CTV Newsnet anchor Avery Haines, who had stuttered and flubbed while

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