Project proposal synopsis
Title of the Project:
Evaluating the dynamics of CSR in NLC (Neyveli Lignite Corporation Ltd)
Project Guide :
Mrs. A. Bharathy, M.B.A., M.Phil., Ph.D
Department of Management,
Pudhucherry University Community College,
Lawspet, Pudhucherry – 8.
Enrol. No. 081274467 IGNOU
|Chapter |Topic |Page No. | |1 |CSR Introduction & Background | | |2 |Objectives of the study | | |3 |NLC – CSR activities an overview | | |4 |Research methodology | | |5 |Conclusion | | Introduction:
Corporate social responsibility (CSR) is generally under stood to be the way an organisation achieves a balance between economic, environmental, and social imperatives while they address the expectations of the share holders and the state holders.
CSR is generally seen as the business contribution to sustainable development which has been depend as “development that meets the preset needs without compromising the ability of future generations to meet their own needs”
CSR also overlaps and often is synonymous with many features of other related concepts such as corporate sustainability, corporate accountability, corporate responsibility, corporate citizen slip, corporate stewardship etc.
During the nineteenth century, the corporation as a business form of organization evolved rapidly in O.S It took on a commercial form that spelled out responsibility of the board of Directors and Management to share holders.
In this later evolutionary form, public policy piquantly addressed specific social domains such as health and safety for workers, consumers protection, Labour practices, environmental protection etc thus corporation responded to social responsibilities because they wee obligated to be in compliance with the law and public policy.
By the mid-point of the twentieth century, CSR who being discussed in the O.S by business management experts.
Companies were started sharing their profits certain part to warb charitable causes.
The trust generation of CSR this way showed bow companies can be responsible in ways that do not detract from and may contribute to commercial success.
The second generation of CSR in now developing when companies on whole industries see CSR as an integrat part of the long term business strategy.
In the last decade, CSR an related concepts such as corporate citizen ship and corporate sustainability have expanded. It is now were a part of both the vocabulary and agenda of academics, professionals, non government organisation, consumer groups, employees, suppliers, share holders and investors.
Third generation of CSR is needed in order to make a significant contribution to addressing poverty and environmental degradation.
CSR and Companies in India:
In India most of the work done by companies is still in nature of philan trophy co that, of the six short listed companies for the business world FICCI CSR around for the year 2003, five companies i.e. Lupin, Canara Bank, Indal Gujarat Ambuja and Wipro) are involved is community development work. This mean building roads, running Schools and Hospitals, creating invomegenerating schemes and similar projects....
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