Introduction As the population increases the airline industry must adapt to some positive changes. The airline industry must consider the needs of the environment and the destinations that are on high demand. Although there are current developments towards a corporate social responsible way of approaching new business model at this stage the airline industry, and the governments are failing to meet the demand of a sustainable future.
What is Corporate Social Responsible (CSR)
CRS is an environmental and socially friendly approach towards how we do business. It is the moral initiatives taken by the stakeholders around a product or a service. This involves from the start of production to the end user. United Nations World Commission on Environment and Development defines sustainable development as: “Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.”
Corporate social responsibility challenges business from the initial responsibilities of which; “to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud” (Milton Friedman) to a more process driven economical, environmental and society based business strategies and management.i
The pleasure of flying is not comparable to any other feeling, especially if you are flying to a leisure destination. In U.S. leisure travel makes up 72% of the market versus 28% of business travel.ii These families and individual are flying to worldwide destinations with out and awareness of economical, environmental, and social destruction they can cause, because the Airline industry is separate from the tourism industry there are minimum initiatives