Corporate Social Responsibility.
Nestle Case Study.
In this work I am going to address how Nestle is managing its corporate social responsibility. Firstly, I would like to give a simple definition of CSR. It is the comprehensive approach companies take to meet or exceed the expectations of stakeholders beyond such measures as revenue, profit and legal obligations. It covers community investment, human rights and emploee relations, environmental practices and ethical conduct. (Oliver, 2011, p.32). Simply put it is “companies integrated social and environmental concerns in their daily business operations and their onteractions with their stakeholders on a daily basis”. (Wetherly, Ottor, 2008, p.193).
Nestlé S.A. is a Swiss multinational nutritional and health-related consumer goods company headquartered in Vevey, Switzerland. It is the largest food company in the world measured by revenues. Nestlé was formed in 1905 by the merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé. The company grew significantly during the First World War and again following the Second World War. (“Nestle company statistics”, 2012). Nestle has a wide range of products of such categories as baby foods, bottled water, cereals, chocolate and confectionery, coffee, culinary, chilled and frozen food, dairy, drinks, food service, healthcare nutrition, ice cream, petcare, sport nutrition, weight management. It is also a shareholder of other companies, such as for example L’Oreal and Biotherm.
Role of corporate social responsibility:
Nowadays providing good service or good quality products and getting profits are not the only things that majority of customers expecting from large influential companies. People are becoming more and more concerned where the goods that they purchase are made, if a brand is a member of Fair Trade, and whether a company is environmentally friendly or not....
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