Csr in Tourism Industry

Topics: Tourism / Pages: 12 (2967 words) / Published: Oct 17th, 2010
CSR in Tourism Industry Md. Abdul Hamid1 Nowadays Corporate Social Responsibility (CSR) is a recurrently pronounced terminology. There is enough scope of ambiguity also in ‘meaning’ of this expression. Generally, the corporate world and researchers emphasize on different focal points. Instead of such vagueness, certainly there are affirmative something in the whole process. Regularly number of socially responsible organizations is increasing and awareness in this issue is rapidly increasing among its stakeholders (e.g. investors, governments, media, and customers). It is tough to specify a period when the sense of CSR evolved. But the researchers primarily tried to draw attention, in 1960s, about the responsibilities of businessmen to society. Gradually the conversation goes ahead and organizations sense its psychosomatic value. And so Multi National Corporations (MNCs), in early stage, welcomed CSR from their strategic point of view. A mentionable number of companies, all forms in nature, are now accumulating them in this pursuit. More than 3000 companies now publish their CSR report on a regular basis, new ones are adding in this stream continuously. Understanding the Term CSR Due to the complex character of the meaning there is not a commonly accepted term, though CSR is widely used globally 1 . The differentiation of terms is linked with the different culture, the different level of development of each country, the different priorities that exist in different regions. We notice that in the preliminary stage of developing this concept, the academicians draw attention to stakeholders that the business organizations are obliged to do ‘something’ for the wellbeing of the society besides their regular trade. Because very often, through their activities, cause harm to the society. And so… the obligation of businessmen is to pursue those politics, to make those decisions, or follow those lines of action which are desirable in terms of the objectives and value of the

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