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Csr in Telecommunication Industry

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Csr in Telecommunication Industry
Research Project Proposal

Developing a Model to Measure the Impact of CSR in Telecommunication Industry of Bangladesh

Proposed by:
|Tanuba Tarannum |M. Nuruddin Mahfuz |
|Id: 2005-2-10-028 |Id: 2004-2-10-068 |
|Ghalib Al-Labeeb |Md. Atiqur Rahman Khan |
|Id: 2005-1-10-218 |Id: 2005-1-18-014 |
|Fahim Rashid |Mozammel Hossain |
|Id: 2005-1-10-030 |Id: 2005-1-10-052 |

March 1, 2008
Executive Summary

The telecommunication industries are now thinking seriously about maintaining CSR and making more strategic decisions about the issue for various reasons. But there are no specific ways to determine how much this CSR is helping the business. Is it a long run phenomenon or is contributes only a little to the long run profit of the businesses? There is no clear cut answer to this question. As a result the telecommunication companies are suffering from indecision on whether to perform CSR on a regular basis. This project, therefore, will be helpful to make the telecommunication firms taking confident steps regarding CSR having a clear idea about the impact of it on the profitability.

Research Problem

There is no specific model for measuring the impact of CSR on Profitability in the telecommunication industry of Bangladesh

Objectives and Goals:

Broad Objective: • The broad objective of this research is to formulate a model that can measure the impact of CSR on profitability

Specific


References: • CSR at Grameen Phone, http://grameenphone.com/index.php?id=78 • CSR at Aktel, http://www.aktel.com/?module=14 • Wikepedia: Corporate Social Responsibility http://en.wikipedia.org/wiki/Corporate_social_responsibility • Telecommunication industry, a case study of Malaysia, www.st-andrews.ac.uk/management/ecas/7/papers/ECAS-Mudzamir.pdf • CSR in the Pakistan telecom sector, http://telecompk.net/2007/07/09/corporate-social-responsibility-in-pakistan-telecom-sector/ • Measurement of CSR, http://www.csmworld.org/public/csr_measure.htm • Three models of CSR, http://209.85.175.104/search?q=cache:U4X7iLyKEjMJ:rooseveltinstitution.org/news-files/review/redman.pdf+three+models+of+CSR&hl=en&ct=clnk&cd=1 • Finding the right CSR model, http://www.sedl.org/csr/csr-model.html
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