CSR IMPACTS
e t a r o p r o c f o s t c a p m i y t i l i
The
b i s n o p s e r l a i c so Profits come first?
30 Jan 2015
2
Outline
Brief introduction
The proactive impacts of CSR
The negative impacts of CSR
CSR strategies and CSR impacts
Suggestions
30 Jan 2015
3
What is CSR?
Social
Social
Environmen
Environmen
tt
Operation
Operation
Stakeholder
Stakeholder
(Commission of the European Communities, 2002)
Reference: Commission of the European Communities. (2002). Corporate Social Responsibility – Main
Issues,
MEMO/02/153,
Brussels.
Retrieved
Jan
1,
2015
from http://ec.europa.eu/enterprise/policies/sustainable30 Jan 2015 business/files/responsible_entrepreneurship/doc/resp_entrep_en.pdf. 4
Proactive impacts of CSR
Financial performance
Human resource management
Image and reputation
Market position
Risk management
30 Jan 2015
5
Proactive impacts on financial performance & HR management Financial
Human resource
Supports economic growth
Motivating employees
Competitive advantages in SMEs
Reduce the regulation of performance evaluation
An improvement in enterprise financial performance.
Increasing their productivity and competitive positions
Reference: Torugsa, N., O’Donohue, W., & Hecker, R. (2012), Capabilities, Proactive CSR and Financial
Performance in SMEs: Empirical Evidence from an Australian Manufacturing Industry Sector. Journal
Business Ethics, 483–500.
30 Jan 2015
6
Negative impacts of CSR
Consumers’ behavior
Consumer resistance
Branding and reputation
Commitment to employees
Natural environment
Sustainable of business practice
30 Jan 2015
7
CSR strategies and CSR impacts
Proactive strategies
Customer satisfaction, product quality and safety, and supply chain management
Training and development opportunities, enable firms to act as good citizens
Eco-efficiency, pollution prevention and environmental leadership
Negative strategies
Paying more attention to profits, power and prestige
Disagrees with social desirable manner, and even more
The
b i s n o p s e r l a i c so Profits come first?
30 Jan 2015
2
Outline
Brief introduction
The proactive impacts of CSR
The negative impacts of CSR
CSR strategies and CSR impacts
Suggestions
30 Jan 2015
3
What is CSR?
Social
Social
Environmen
Environmen
tt
Operation
Operation
Stakeholder
Stakeholder
(Commission of the European Communities, 2002)
Reference: Commission of the European Communities. (2002). Corporate Social Responsibility – Main
Issues,
MEMO/02/153,
Brussels.
Retrieved
Jan
1,
2015
from http://ec.europa.eu/enterprise/policies/sustainable30 Jan 2015 business/files/responsible_entrepreneurship/doc/resp_entrep_en.pdf. 4
Proactive impacts of CSR
Financial performance
Human resource management
Image and reputation
Market position
Risk management
30 Jan 2015
5
Proactive impacts on financial performance & HR management Financial
Human resource
Supports economic growth
Motivating employees
Competitive advantages in SMEs
Reduce the regulation of performance evaluation
An improvement in enterprise financial performance.
Increasing their productivity and competitive positions
Reference: Torugsa, N., O’Donohue, W., & Hecker, R. (2012), Capabilities, Proactive CSR and Financial
Performance in SMEs: Empirical Evidence from an Australian Manufacturing Industry Sector. Journal
Business Ethics, 483–500.
30 Jan 2015
6
Negative impacts of CSR
Consumers’ behavior
Consumer resistance
Branding and reputation
Commitment to employees
Natural environment
Sustainable of business practice
30 Jan 2015
7
CSR strategies and CSR impacts
Proactive strategies
Customer satisfaction, product quality and safety, and supply chain management
Training and development opportunities, enable firms to act as good citizens
Eco-efficiency, pollution prevention and environmental leadership
Negative strategies
Paying more attention to profits, power and prestige
Disagrees with social desirable manner, and even more