Csr: Food and Beverage Industry

Powerful Essays
A research study on the correlation between a company’s corporate social and financial performance: The Case of 1000 Top Earning Companies in the Philippines.

In Partial Requirement

For

THSBSAP

Submitted By:

Alvarez, Mark Gerald

Miranda, Kim Gerald

Sia, Myles

K32

Introduction

1.1 Research Problem How would the four components of corporate social responsibility- customer, employee, environment and social- affect the financial performance of the 1000 top earning companies in the Philippines?
Which among the four component of corporate social responsibility is most effective in improving a company’s financial performance?
What factors influence the relationship between corporate social responsibility and financial performance?

1.2 Background of the Study

Gone are the days where powerhouse companies focus all of their resources in developing a strategy to increase their profitability. In the past, companies are satisfied as long as their financial performance is strong. However, today, with numerous factors coming into place, firms cannot afford to focus on just the financial aspect of their operations. A strong financial performance is not enough for the company to achieve a long-term sustainable growth. Profitability may be enough in the short run, but not in the long-run. For this very reason, firms engage in different activities that not only maximize their welfare, but also the welfare of the people who are related to them. These stakeholders form a big part of the company’s sustainable growth, which makes it appealing for the companies to be active in corporate social responsibilities (CSR). CSR became widespread due to a lot of factors and some of them are pressures from non-governmental organizations (NGOs), activists and multinational companies who spreads their CSR beliefs and practices (Beckman et al, 2009). These pressures forced firms to be active in CSR, which is actually beneficial not only to the



Bibliography: Babbie E, Mouton, J. (2007). The practice of social research. Cape Town: Oxford University Press Southern Africa Baker, M Beckman et al (2009). The Emergence of Corporate Social Responsibility in Chile: The Importance of Authenticity and Social Networks. Journal of Business Ethics, Volume 86, Issue 2 Supplement, pp 191-206 Brigham, E Epstein-Reeves, J. (February 2012). Six Reasons Companies Should Embrace CSR. Retrieved last March 4, 2013 from http://www.forbes.com/sites/csr/2012/02/21/six-reasons- companies-should-embrace-csr/ European Commission Hopkins, M. (2011). The Measurement of Corporate Social Responsibility (CSR). Retrieved last February 26, from http://mhcinternational.com/monthly- features/articles/161-measurement-of-csr Khen. (2013). Top 20 Most Valuable Companies in the Philippines 2013. Retirieved from http://www.affordablecebu.com/load/business/top_20_most_valuable_companies_in_the_philippines_2012/6-1-0-2962 Ipsos Global Reputation Centre Khomba J.K. & Vermaak, F. (2012). Business ethics and corporate governance: An African socio-cultural framework. Retrieved from: http://www.academicjournals.org/ajbm/pdf/pdf2012/7Mar/Khomba%20and%20Vermaak%20%202.pdf Kokemuller, N McWilliams, A., and D. Siegel (2000) “Corporate social responsibility and financial performance: Correlation or misspecification?” Strategic Management Journal, 21 (5): 603-609. Philippine Business for Social Progress. (2011). Center for Corporate Citizenship. Retrieved from http://www.pbsp.org.ph/index.php?option=com_content&view=category&layout=blog& id=55&Itemid=150 (n.a.) (n.d.) (n.a.). (November 1993). Republic Act 7658. Retrieved last March 10, 2013 from http://www.chanrobles.com/republicactno7658.htm Orlitzky et al Philippine Business for Social Progress. (2011). Our Members. Retrieved from http://www.pbsp.org.ph/index.php?option=com_content&view=category&layout=blog&i d=48&Itemid=143 Prescott, D., Singh, A., Davy, A. (2002). Food for Thought: Corporate social responsibility for food and beverage manufacturers. Retrieved from http://www.commdev.org/use rfiles/files/1329_file_Food_for_Thought.pdf Rahman, N., & Post, C Rimando, L. (2012). How CSR is evolving in the Philippines. Retrieved last March 2, 2013 from http://www.rappler.com/newsbreak/3421-how-csr-is-evolving-in-the-philippines Siao, S Tsoutsoura, M (2004). Corporate Social Responsibility and Financial Performance retrieved from: http://responsiblebusiness.haas.berkeley.edu/documents/FinalPaperonCSR_PDFII.pdf Village Automative Group Waddock, S. A., and Samuel B. Graves (1997) “The corporate social performance- financial performance link.” Strategic Management Journal, 18 (4): 303-319. Waldman et al (2002). Corporate Social Responsibility: What it really is, Why it’s so important, and How it should be managed. Retrieved from: http://www.ecrc.org.eg/Uploads/documents/Articles_Corporate%20social%20Responsibility.pdf Xaxx, J

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