CSR

Topics: Social responsibility, Corporate social responsibility, Socially responsible investing Pages: 2 (642 words) Published: June 14, 2015
UNIVERSITI TEKNOLOGI MARA (UiTM) SHAH ALAM
ARSHAD AYUB GRADUATES BUSINESS SCHOOL (AAGBS)

CORPORATE SOCIAL RESPONSIBILITIES (CSR)

ORGANIZATIONAL BEHAVIOUR (MGT700)

NAME: WAN MOHD SHAIFUL BIN WAN NAWI2012120887
GROUP: MBA700/E-TRACK BMP7003P
LECTURER: DR. NORASHIKIN HUSSEIN

SUBMISSION DATE: 09/06/14

Corporate Social Responsibilities or CSR can be define as a Corporate initiative to assess and take responsibility for the company's effects on the environment surrounding that will impact on social welfare. It is an activity that generally applies to a company to show their efforts in supporting on what may be required by regulators or environmental protection groups. Corporate social responsibility may also be referred to as "corporate citizenship" and can involve incurring short-term costs that do not provide an immediate financial benefit to the company, but instead promote positive social and environmental change. It also one of the marketing activities in promoting the p[products and to ensure that people know the existence of the products especially for a new products that entering the markets. Government Link Companies normally have a lot of power in the community and in the national economy. They control a lot of assets, and may have billions in cash at their disposal for socially conscious investments and programs. Some companies may engage in natural campaign and go green activities or feigning interest in corporate responsibility, but many large corporations are devoting real time and money to environmental sustainability programs, alternative energy, and various social welfare initiatives to benefit employees, customers, and the community at large. It is important for PROTON to perform Corporate Social Responsibilities in order to gain customer confidence in the products release by PROTON. Since PROTON is a car maker company and it involves with chemicals uses, carbon dioxide and other chemical composition, yet...
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