CSM Individual
Table of Contents
Abstract 1
Introduction 2
Marriott International, Inc. 3
Mission 3
Revenue Generation 4
Type of processing 4
High contact Low contact service 5
Retaining loyal passengers and customers 5
Complaint handling 6
Pricing strategy 7
Competitive Advantage 8
Molecular Model 8
Conclusion 9
Abstract
The purpose of this research is to look at Marriott International as a whole in the hotel industry from the perspective of corporate strategic marketing. In this research, I discussed about its pricing strategy, the type of services that they offer and how Marriott International has become one of the top hotel brands in the world. Not only are they globally known, but also they are also famous for never forgetting their customers.
Introduction
The hotel industry is a broad category of fields within the servive industry that includes lodging, restaurants, event planning, theme parks, transportation, cruise line, and additional fields within the tourism industry. The hospitality industry is a several billion dollars industry that mostly depends on the availability of leisure time and disposable income.
A hospitality unit such as a restaurant, hotels, consists of multiple groups such as facility maintenance, direct operations (servers, housekeepers, porters, kitchen workers, etc.), management, marketing, and human resource.
Marriott International, Inc.
Marriott International, Inc is an American diversified hospitality company that manages and franchises a broad portfolio of hotels and related lodging facilities. Founded by J. Willard Marriott, the company is now led by President and Chief Executive Officer Arne Sorenson and J. Willard Marriott’s son, J. W. Marriott Jr. is the Executive Chairman. Marriott International is the largest hotel company with more than 4, 087 properties in over 80 countries and territories around the world, over 697, 000 rooms (as of July 2014), and additional 195, 000 rooms n the development pipeline.
In
Abstract 1
Introduction 2
Marriott International, Inc. 3
Mission 3
Revenue Generation 4
Type of processing 4
High contact Low contact service 5
Retaining loyal passengers and customers 5
Complaint handling 6
Pricing strategy 7
Competitive Advantage 8
Molecular Model 8
Conclusion 9
Abstract
The purpose of this research is to look at Marriott International as a whole in the hotel industry from the perspective of corporate strategic marketing. In this research, I discussed about its pricing strategy, the type of services that they offer and how Marriott International has become one of the top hotel brands in the world. Not only are they globally known, but also they are also famous for never forgetting their customers.
Introduction
The hotel industry is a broad category of fields within the servive industry that includes lodging, restaurants, event planning, theme parks, transportation, cruise line, and additional fields within the tourism industry. The hospitality industry is a several billion dollars industry that mostly depends on the availability of leisure time and disposable income.
A hospitality unit such as a restaurant, hotels, consists of multiple groups such as facility maintenance, direct operations (servers, housekeepers, porters, kitchen workers, etc.), management, marketing, and human resource.
Marriott International, Inc.
Marriott International, Inc is an American diversified hospitality company that manages and franchises a broad portfolio of hotels and related lodging facilities. Founded by J. Willard Marriott, the company is now led by President and Chief Executive Officer Arne Sorenson and J. Willard Marriott’s son, J. W. Marriott Jr. is the Executive Chairman. Marriott International is the largest hotel company with more than 4, 087 properties in over 80 countries and territories around the world, over 697, 000 rooms (as of July 2014), and additional 195, 000 rooms n the development pipeline.
In