Topics: Costa Cruises, Holland America Line, Cruise ship Pages: 12 (3063 words) Published: September 6, 2013

Costa Victoria Cruise

In partial fulfillment of the requirements for the course

BS International Hospitality Management-Hotel and Restaurant Administration

Lyceum of the Philippines University
College of International Tourism and Hospitality Management
General Trias, Cavite

Ms. Larina Miranda

NIckey Ray B. Ruan
Blk 22 lot 2 vista verde south executive village mambog bacoor cavite

Aug 10, 2013
April 21 to 26, 2013

Table of Contents
a.) Name and General Location4
b.) Objectives 5
c.) Ownership/ Management5
d.) Facilities6-9
e) Outstanding Characteristics of the Establishment10
a.) Organization Structure 10-16
b.) Manpower Scheduling16
c.) Style of Communication 16
d.) Work Atmosphere17
e.) Sanitation Procedures/Practices17
a.) Strengths19
b.) Weaknesses/ Improvements19
c.) Recommendations19

I. Introduction
The parent company of Costa Cruise Line, the Italian based Costa Crociere was bought by Carnival Cruise Line in 1997. Needless to say that Carnival Cruise Line left Costa Cruises operating as a separate brand, preserving the style and the image Costa Cruises has created for over 50 years in the passenger ship business. As the phrase ‘’Cruising Italian Style’’ implies, everything onboard seems to be molto italiano, from the cruise ships design to the celebrated Italian cuisine. In the past the cruise line used to employ all Italian crew, now days they hire personnel from all over the world, although Italians are in key management positions. It is fun to work for this cruise line with it’s European atmosphere, passengers are also a mix of Europeans and Americans and the cruise ships change their itineraries regularly. Following the takeover by Carnival Corporation in 1997 and eventual complete buyout in 2000, Costa Cruises has launched a number of new cruise ships. Costa is known for its “Cruising Italian Style” concept which successfully attracts both North American and European passengers alike. Costa’s fleet expansion program includes the introduction of the new ships by 2012, all built in Italy by Fincantieri for a total investment worth 2.4 billion euros. In addition to the Costa Pacifica, Costa Luminosa and Costa Deliciosa, two sister ships of the Costa Pacifica will enter service in Spring 2011 and 2012. The Costa Cruises fleet will then be 17-strong and able to carry some 46,400 guests, an increase of 50% from present capacity. Costa Cruises is Italy and Europe’s number one cruise line. For the past 60 years, its ships have sailed the world, offering the best Italian style, hospitality and cuisine and providing dream vacations with the best in fun and relaxation. In 2007, over 1.1 million guests chose to cruise with Costa, a record for the European cruise industry. The company’s 12 fleet members, each with her own distinctive characteristics and unique style, all fly the Italian flag and sail each year to 250 destinations in the Mediterranean, Northern Europe, the Baltic Sea, the Caribbean, South America, the United Arab Emirates, the far East and the Indian Ocean. A. Name and General location

Mr Buhdy Bok, Vice President Pacific Asia and China, Costa Cruises, said, “We are thrilled to be able to bring the new Costa Victoria to Asia. Choosing Shanghai as the home port for Costa Victoria is important for the growth of Costa Cruises in the Asia Pacific region and also demonstrates our commitment to promote the city as a leading international shopping centre in the region.”

B. Objectives:
The “Costa Touch”
“We all make our...
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