Crown Cork and Seal Company Case Essay
Duy Bui
MGT Class
Case Studies: Crown, Cork and Seal in 1989 In today’s competitive market, no matter how good a company’s current products are, long-term growth depends on new products. A company needs to create effective market segmentation, good target marketing, and an outstanding positioning. This process is the most sophisticated and strategically significant aspect to top managers of the company. In CCS case, there are financial elements from capital budgeting to cash flow analysis, marketing elements based on changes in the market and consumer preferences, and operations elements related to efficient manufacturing. Therefore, the appropriate tools can be used to identify and analyze the key issue include Net Present Value, Google Analytics, and Critcial Path Method. First, NPV is used in capital budgeting to analyze the profitability of an investment or project. For industry analysis, it can show net present value of expenditure. CCS needs to calculate the reliability of future cash inflows of plastic product investment will yield before the company decides to invest in this growing segment. In order to conduct NPV, we need the rate of return (i), time of cash flow (t), and the net cash flow (Rt). Next, Google Analytics is an essential tool for CCS to analyze marketing elements. This tool provides important information like bounce rate, click through, and conversion rates. The company can determine where customers are coming from, what they search for, or how long they spend on each page and analyze this information to determine how the company’s plastic products are evaluated. This is the link to use: http://www.google.com/analytics. Last but not least, Critical Path Method is a valuable tool to identify the operation effect of plastic project investment. This tool involves three phases: planning (goal setting, defining the project, and team organization), scheduling (relating people, money, supplies, and activities to each
MGT Class
Case Studies: Crown, Cork and Seal in 1989 In today’s competitive market, no matter how good a company’s current products are, long-term growth depends on new products. A company needs to create effective market segmentation, good target marketing, and an outstanding positioning. This process is the most sophisticated and strategically significant aspect to top managers of the company. In CCS case, there are financial elements from capital budgeting to cash flow analysis, marketing elements based on changes in the market and consumer preferences, and operations elements related to efficient manufacturing. Therefore, the appropriate tools can be used to identify and analyze the key issue include Net Present Value, Google Analytics, and Critcial Path Method. First, NPV is used in capital budgeting to analyze the profitability of an investment or project. For industry analysis, it can show net present value of expenditure. CCS needs to calculate the reliability of future cash inflows of plastic product investment will yield before the company decides to invest in this growing segment. In order to conduct NPV, we need the rate of return (i), time of cash flow (t), and the net cash flow (Rt). Next, Google Analytics is an essential tool for CCS to analyze marketing elements. This tool provides important information like bounce rate, click through, and conversion rates. The company can determine where customers are coming from, what they search for, or how long they spend on each page and analyze this information to determine how the company’s plastic products are evaluated. This is the link to use: http://www.google.com/analytics. Last but not least, Critical Path Method is a valuable tool to identify the operation effect of plastic project investment. This tool involves three phases: planning (goal setting, defining the project, and team organization), scheduling (relating people, money, supplies, and activities to each
References: Ganesh, B. (2013). Crown, Cock, and Seal in 1989. Retrieved from http://www.managementparadise.com/balajiv.ganesh/documents/5872/crown-cork-and-seal-in-1989-case/ Reed, B. (2013). Dell admits being a PC maker is a dead end in new SEC filing. Retrieved from http://bgr.com/2013/04/01/dell-pc-industry-analysis-408387/ Tooley, H. (2013). GameStop closing stores: Hundreds of locations shutting down in 2013. Retrieved from http://www.examiner.com/article/gamestop-closing-stores-hundreds-of-locations-shutting-down-2013