Cross-Cultural Perspectives

Topics: Social responsibility, Globalization, Corporate social responsibility Pages: 3 (1000 words) Published: August 18, 2014
Many multinational organizations face problems due to cultural issues these are mainly driven because of time relationships, human resources, language barriers and most of the time due to traditions that differ from country to country. “Multinational companies face a number of different cultural problems as they move forward in today's global marketplace. Many of those problems are internal cultural problems, but some may of an external nature also. Given the nature of the global environment, multinational companies will increasingly find themselves having to make decisions that are based on cultural problems created by the global market” (EHow, 2014). One of the main problems that big corporations face due to cross cultural perspectives is that “In this era of globalization, many companies are expanding into numerous countries and cultures. But they should not take a “one size fits all” approach to their business and management styles. As the authors of a new article in a special section on Culture and Psychology in Perspectives on Psychological Science, a journal of the Association for Psychological Science, point out, people in different cultures think about work in different ways. Being aware of the cultural environment that their coworkers come from may help people work together better” (Association for Psychological Science, 2010). Nike Corporation grew from a local United States-based footwear distributor to a global marketing giant of athletic footwear, apparel, and equipment. “Named for the Greek goddess of victory, is the world's #1 shoe and apparel company. NIKE designs, develops, and sells a variety of products and services to help in playing basketball and soccer (football), as well as in running, men's and women's training, and other action sports. Under its namesake brand, NIKE also markets sports-inspired products for children and various competitive and recreational activities, such as golf, tennis, and walking, and sportswear by Converse and...
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