Cross-Cultural Perspectives

Topics: Food, Ford Motor Company, Cooking Pages: 4 (1174 words) Published: October 2, 2013

Cross-Cultural Perspectives

Cross-Cultural Perspectives

Cross-Cultural Perspectives
McDonald’s is the largest fast food chain restaurant in the world. Ray Kroc founded the franchise in 1955 in California. The company pride itself on their tasty hamburgers and delicious french-fries. McDonald’s is also known for its quick service and its drive through. The company went from one restaurant location, to locations in different states, to a global corporation. McDonald’s continue to thrive on providing meals at a low-cost to customers. McDonald’s have more than 30,000 restaurant locations in more than 100 countries around the world. McDonald’s makes billions of dollars each year but they still issues in the global sector (McDonald’s, 2011).

McDonald’s established their first restaurant in Japan in 1971 (McDonald’s, 2011). This establishment brought about some issues because of the cultural differences. Some of the issues are food preparation, food organization, and food delivery. Even though McDonald’s way of doing business contradicted with the Japanese ethics, and traditions, through compromise, and social responsibility they have managed to minimize their differences. Besides McDonald’s other businesses have expanded globally such as, auto companies like Ford Motor Company. However, their approach was different in comparison to McDonald’s. McDonald’s Cultural Issues in Japan: Food organization

The Japanese are known for preparing home cooked meals. Besides home cooked food preparation, the way it is design is also very important. According to Megan “Obentos are boxed lunches Japanese mothers make for their nursery school children. Japanese has a code for food preparation; the lunches are intricately arranged and have cultural order and meaning” (2009). The meaning behind the way this particular meal was arranged is mimicking that the world was design precisely and Japanese are responsible to carry out this tradition. A Japanese...


References: McDonald’s. (2011). Retrieved from http://www.mcdonalds.com/us/en/home.html
Megan. (2009). Cultural Differences: McDonald’s in Japan. Retrieved from
http://bucknellorgtheory09.wordpress.com/2009/05/07/cultural-differences-mcdonalds- in-Japan/
Wilson, A. (2008). Going Global. Retrieved from http://goliath.ecnext.com/coms2/gi_0199- 7056/Going-global-Ford-borrows-platforms.html
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