Cross cultural Management
BBA 340 Cross Cultural Management
Assignment 2 Media Report:
Jaguar Land Rover and HSBC using CSR to ensure brand success in China
Table of Contents TOC \o "1-3" \h \z \u Link To The Article PAGEREF _Toc272432915 \h 2
Introduction PAGEREF _Toc272432916 \h 3
Corporate Social Responsibility PAGEREF _Toc272432917 \h 3
Issue: Corporate Social Responsibility Emerges in China PAGEREF _Toc272432918 \h 4
Why Corporate Social Responsibility is Important to Brand Success PAGEREF _Toc272432919 \h 5
The Challenges in the Developing CSR in China PAGEREF _Toc272432920 \h 6
Conclusion PAGEREF _Toc272432921 \h 7
References PAGEREF _Toc272432922 \h 8
Appendix: Article PAGEREF _Toc272432923 \h 10
Link To The Articlehttp://www.theguardian.com/sustainable-business/2014/aug/21/china-csr-corporate-social-responsibility-jaguar-land-rover-hsbcIntroductionNowadays, the concept of “corporate social responsibility” (CSR) is attracting nationwide attention and is beginning to emerge in china. CSR is becoming increasingly important to international companies operating in China. Recently, Jaguar Land Rover and The Hong Kong and Shanghai Banking Corporation (HSBC) are using CSR to ensure brand success in China (Rice, 2014). CSR is now an important element within business management. In this paper we will explore and analyze how CSR emerges in China, point out why CSR is so important to brand success and discuss the challenges for companies in developing CSR.
Corporate Social Responsibility
Corporate social responsibility (CSR) is an important issue in the current business environment. CSR is usually hard to define, as there are many different definitions and understandings. According Small Business Commissioner (2014), CSR is the term used to describe the way that a business takes into account the financial, environmental and social impacts of decisions and actions it is involved in. Maines & Sprinkle (2010) defines CSR as “a concept whereby corporations integrate
Assignment 2 Media Report:
Jaguar Land Rover and HSBC using CSR to ensure brand success in China
Table of Contents TOC \o "1-3" \h \z \u Link To The Article PAGEREF _Toc272432915 \h 2
Introduction PAGEREF _Toc272432916 \h 3
Corporate Social Responsibility PAGEREF _Toc272432917 \h 3
Issue: Corporate Social Responsibility Emerges in China PAGEREF _Toc272432918 \h 4
Why Corporate Social Responsibility is Important to Brand Success PAGEREF _Toc272432919 \h 5
The Challenges in the Developing CSR in China PAGEREF _Toc272432920 \h 6
Conclusion PAGEREF _Toc272432921 \h 7
References PAGEREF _Toc272432922 \h 8
Appendix: Article PAGEREF _Toc272432923 \h 10
Link To The Articlehttp://www.theguardian.com/sustainable-business/2014/aug/21/china-csr-corporate-social-responsibility-jaguar-land-rover-hsbcIntroductionNowadays, the concept of “corporate social responsibility” (CSR) is attracting nationwide attention and is beginning to emerge in china. CSR is becoming increasingly important to international companies operating in China. Recently, Jaguar Land Rover and The Hong Kong and Shanghai Banking Corporation (HSBC) are using CSR to ensure brand success in China (Rice, 2014). CSR is now an important element within business management. In this paper we will explore and analyze how CSR emerges in China, point out why CSR is so important to brand success and discuss the challenges for companies in developing CSR.
Corporate Social Responsibility
Corporate social responsibility (CSR) is an important issue in the current business environment. CSR is usually hard to define, as there are many different definitions and understandings. According Small Business Commissioner (2014), CSR is the term used to describe the way that a business takes into account the financial, environmental and social impacts of decisions and actions it is involved in. Maines & Sprinkle (2010) defines CSR as “a concept whereby corporations integrate