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Cross Cultural Communications
Case Study Report
PM Julia Gillard’s China Visit
MGP2278 – Cross Cultural Management & Communication
Unit Lecturer: Dr Chan Cheah
Assignment Due Date: 18/04/2013

Table of Contents
Executive Summary……………………………………………………………………...Pg03
Problem Identification…………………………………………………………………Pg03 Case Story…………………………………………………………………………………... Pg03 Case Reference…………………………………………………………………………… Pg04 Questions…………………………………………………………………………………… Pg06
Problem Analysis………………………………………………………………………… Pg08
Hofstede Theory………………………………………………………………………… Pg08
Disintegration Avoidance…………………………………………………………... Pg09
High-Low Context Cultures………………………………………………………… Pg10
Negotiation Stages……………………………………………………………………… Pg11
Recommendation……………………………………………………………………...… Pg12
General Tips…………………………………………………………………………….… Pg13
Conclusion………………………………………………………………………………..… Pg13
References………………………………………………………………………………..… Pg14

Executive Summary
This Report outlines the various events which occurred during the Australian Prime Minister Julia Gillard’s five day official visit to China. Various problems regarding various cross cultural issues have been discussed along with solutions to them. It also states the negotiating styles of Chinese negotiators and points on how Australian negotiators can maintain a positive diplomatic relationship with China by being culturally aware, sensitive and intelligent

Problem Identification
Case Story
On the 5th of April 2013 the Australian Prime Minister, Julia Gillard began her 5 day official visit to the People’s Republic of China. She was graciously received by China’s new elected Premier Li Keqiang and President Xi Jinping. Prime Minister Gillard wanted to utilise this historic visit to take advantage of China’s new leadership change to seal a deal which lifts the 40 years of diplomatic relations with the Asian powerhouse to a new level.
She describes the meeting as ‘a great step forward’ and that she wanted the ‘relationship to go beyond


References: Garnaut, J. (2012, July 25). Abbott talks tough during China visit. Sydney Morning Herald, Retrieved from http://www.smh.com.au/opinion/political-news/abbott-talks-tough-during-china-visit-20120724-22nkw.html. Geert Hofstede Centre. (2013). Cultural Dimensions. Retrieved April 14, 2013, from http://geert-hofstede.com/dimensions.html Gulbro, R Irwin, H. (1996). Communicating with Asia. St. Leonards, Australia: Allen & Unwin Pty Ltd. Kenny, M. (2013, April 10). Gillard lands a big one with China deal. Sydney Morning Herald, Retrieved from http://www.smh.com.au/opinion/political-news/gillard-lands-a-big-one-with-china-deal-20130409-2hjjw.html. Osborne, P. (2013, April 9). Australia seals historical deal with China . News.com, Retrieved from http://www.news.com.au/breaking-news/world/australia-seeks-broad-china-relationship/story-e6frfkui-1226615327633. Packham, B. (2013, April 08). Gillard Confident on China Relationship. The Australian, Retrieved from http://www.theaustralian.com.au/national-affairs/capital-circle/gillard-confident-on-china-relationship/story-fn59nqgy-1226614623209. Pearcy, L. (2013, April 09). Gillard 's quest for front row seat before the music stops. Sydney Morning Herald, Retrieved from http://www.smh.com.au/opinion/politics/gillards-quest-for-front-row-seat-before-the-music-stops-20130409-2hj38.html. Wroe, D. (2013, April 11). China Deal paves way for 'frank talk '. Sydney Morning Herald. Retrieved from http://www.smh.com.au/opinion/political-news/china-deal-paves-way-for-frank-talk-20130411-2hmux.html.
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