Cross Cultural Communications

Topics: People's Republic of China, Julia Gillard, Australian Labor Party Pages: 12 (3485 words) Published: June 19, 2013
Case Study Report
PM Julia Gillard’s China Visit
MGP2278 – Cross Cultural Management & Communication
Unit Lecturer: Dr Chan Cheah
Assignment Due Date: 18/04/2013

Table of Contents
Executive Summary……………………………………………………………………...Pg03 Problem Identification…………………………………………………………………Pg03
Case Story…………………………………………………………………………………... Pg03
Case Reference…………………………………………………………………………… Pg04
Questions…………………………………………………………………………………… Pg06 Problem Analysis………………………………………………………………………… Pg08 Hofstede Theory………………………………………………………………………… Pg08 Disintegration Avoidance…………………………………………………………... Pg09 High-Low Context Cultures………………………………………………………… Pg10 Negotiation Stages……………………………………………………………………… Pg11 Recommendation……………………………………………………………………...… Pg12 General Tips…………………………………………………………………………….… Pg13 Conclusion………………………………………………………………………………..… Pg13 References………………………………………………………………………………..… Pg14

Executive Summary
This Report outlines the various events which occurred during the Australian Prime Minister Julia Gillard’s five day official visit to China. Various problems regarding various cross cultural issues have been discussed along with solutions to them. It also states the negotiating styles of Chinese negotiators and points on how Australian negotiators can maintain a positive diplomatic relationship with China by being culturally aware, sensitive and intelligent

Problem Identification
Case Story
On the 5th of April 2013 the Australian Prime Minister, Julia Gillard began her 5 day official visit to the People’s Republic of China. She was graciously received by China’s new elected Premier Li Keqiang and President Xi Jinping. Prime Minister Gillard wanted to utilise this historic visit to take advantage of China’s new leadership change to seal a deal which lifts the 40 years of diplomatic relations with the Asian powerhouse to a new level. She describes the meeting as ‘a great step forward’ and that she wanted the ‘relationship to go beyond simply economic ties’1. Gillard’s overall aim was to initiate a free trade deal between Australia and China, since it was Australia’s highest trading partner which buys one third of total Australian exports. Upon arrival she was given an official welcome involving a precision marching Chinese military and a cannon salute. She then made a speech which outlined that ‘China was absolutely pivotal to Australia’s political, strategic and economic interests’ During her time in China, Prime Minister Gillard has attended various organised events attracting lots of local media attention, such as business lunches, school trips, meetings with influential businessman and other ceremonies. She was often referred to by local media with her Chinese name ‘Zhuliya Jilade’2. By the last day of her China visit Julia Gillard managed to reel in new landmark agreements and initiatives which include the formal commitment by both China and Australia to new annual leadership talks which gives Australia ‘greater access to the Asian giant than the country has granted to any other western nation’. This new formal arrangement with China only exists with two other countries, Germany, Russia and the European Union. Also both governments signed into law the start of direct trading of Australian dollars and Chinese currency, removing the previous need for an intermediate transfer into U.S dollars allowing Chinese business greater flexibilities when trading with Australia. Another key milestone that was achieved during the visit was the increasing of security ties with China. This included unprecedented joint exercises between the Australian Defence Force and the People’s Liberation Army. Australia now sits alongside with ‘Pakistan as one of two nations in the world to enjoy a high level defence dialogue with China’. Despite having a good relationship with the Asian Powerhouse it is Australia’s priority to ensure that the partnership with China remains positive and handled delicately. With Australia’s...

References: Garnaut, J. (2012, July 25). Abbott talks tough during China visit. Sydney Morning Herald, Retrieved from http://www.smh.com.au/opinion/political-news/abbott-talks-tough-during-china-visit-20120724-22nkw.html.
Geert Hofstede Centre. (2013). Cultural Dimensions. Retrieved April 14, 2013, from http://geert-hofstede.com/dimensions.html
Gulbro, R
Irwin, H. (1996). Communicating with Asia. St. Leonards, Australia: Allen & Unwin Pty Ltd.
Kenny, M. (2013, April 10). Gillard lands a big one with China deal. Sydney Morning Herald, Retrieved from http://www.smh.com.au/opinion/political-news/gillard-lands-a-big-one-with-china-deal-20130409-2hjjw.html.
Osborne, P. (2013, April 9). Australia seals historical deal with China . News.com, Retrieved from http://www.news.com.au/breaking-news/world/australia-seeks-broad-china-relationship/story-e6frfkui-1226615327633.
Packham, B. (2013, April 08). Gillard Confident on China Relationship. The Australian, Retrieved from http://www.theaustralian.com.au/national-affairs/capital-circle/gillard-confident-on-china-relationship/story-fn59nqgy-1226614623209.
Pearcy, L. (2013, April 09). Gillard 's quest for front row seat before the music stops. Sydney Morning Herald, Retrieved from http://www.smh.com.au/opinion/politics/gillards-quest-for-front-row-seat-before-the-music-stops-20130409-2hj38.html.
Wroe, D. (2013, April 11). China Deal paves way for 'frank talk '. Sydney Morning Herald. Retrieved from http://www.smh.com.au/opinion/political-news/china-deal-paves-way-for-frank-talk-20130411-2hmux.html.
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