Cross Cultural Communication

Topics: Culture, Cross-cultural communication, Etiquette Pages: 29 (9896 words) Published: September 28, 2008
Cross Cultural Communication: Far East Asian Countries

This paper gives a short overview of the observed behavioral pattern across some of the far east Asian countries. Understanding these behavioral patterns is important for doing effective communication with people/people group from these countries. The effective communication holds one of the key of establishing business and personal relationship in these countries.

This paper also looks into some of concepts and theories in intercultural and Cross-cultural communication, thus providing a brief empirical research into culture-based value variations and providing a short outline of the major works in this area (e.g. the works of Hall, Hofstede, and Schwartz). Having insight into the cultural dynamics of a country or region can be very helpful to understand why people act the way they do, and the appropriate way you should act while in that country. As international, multinational, trans-national, multi domestic, and global business continues to expand and bring people closer, the most important element of successful business outcomes may be the appreciation and respect for regional, country, and cultural differences - known as cultural diversity.

1. Introduction

The advent of the global economy is changing the fundamental nature of our governments, businesses, organizations and populations. In short, we are no longer constrained by state boundaries but have all become part of an interdependent international network. One of the key changes this has triggered is the need to communicate effectively with different people in different languages and from different cultures. It is now recognized that linguistic and cultural knowledge are two of the most vital areas of knowledge that organizations must come to acquire if they are to integrate, progress and succeed in the marketplace. Cross-cultural communication is a must. Cross-cultural communication (also frequently referred to as intercultural communication) is a field of study that looks at how people from differing cultural backgrounds endeavor to communicate. Cross-cultural communication tries to bring together such relatively unrelated areas as cultural anthropology and established areas of communication. Its core is to establish and understand how people from different cultures communicate with each other. Its charge is to also produce some guidelines with which people from different cultures can better communicate with each other.

We study the culture in context of cultural theories given by following researchers * Hofstede’s Cultural dimensions
* Hall’s Context theory
* Schwartz value Inventory Theory

Every country have her own unique cultural, because of this cultural uniqueness there are some difference during communication .To avoid these flaws during communication one should know about the society, etiquettes and culture & business etiquettes and protocol of the countries with which he/she interacting.

2. Culture Patterns and Theories

2.1 Behavioral Pattern

A number of mostly behavioral concepts has been identified that can be used to distinguish between cultures. These include, for example, the differences in the usage of * Kinesics (body movements),

* Proxemics (space organization),
* Oculesics (eye movement),
* Haptics (touching behavior)
* Paralinguistic concepts (accents, intonation, speed of talking) Not surprisingly each of these concepts plays an important role in intercultural communication, particularly in communication where the context plays an important role. Most people will either consciously, or subconsciously look for affirmative action (or reaction) by their counterparts when speaking to them face to face, for example to signal that what is being said is understood. In those cases the affirmative action is, not surprisingly, often directly linked to cultural context. Failure to provide the correct affirmative action may well be interpreted as undermining...

References: Dahl, Stephan, "Intercultural Research: The Current State of Knowledge" (January 12, 2004). Middlesex University Discussion Paper No. 26.
Academic Paper by Dr. Brendan McSweeney, Published in Human Relations, Vol. 55, No. 1, [January] 2002, pp. 89-118
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