Crm Ryanair
Introduction
The internet has become very important to many businesses. Several businesses have become global thanks to the internet. The internet and information technology has revolutionised the airline industry.
For the purpose of this paper Ryanair and the Ryanair web site will be used to analyse the eight key perspectives of eCommerce. It will also analyse Ryanair business strategy, marketing strategy, future site development and conclude on same.
Ryanair has 37 bases and 950+ low fare routes across 26 countries. Ryanair currently employs a team of more than 7,000 people and expects to carry approximately 66 million passengers in the current fiscal year. (Ryanair 2010)
Ryanair are well positioned, their business strategy is no frills, budget airline. They have big plans for expansion. Ryanair keep up to date with any changes that may affect them and keep a close eye on their external environment. Ryanair is Europe’s biggest lowcost airline, and one of the world’s most successful. Ryanair was established as a low-cost carrier in 1985.(Ryanair 2010) chief executive Michael O’Leary can be accredited with huge success.
Ryanair use the internet to communicate with their customers. E-business and E-market place has given Ryanair huge opportunities to increase their profitability by reducing costs. E-business has meant that Ryanair can reach their customers directly. As Internet usage increases the opportunities available for Ryanair will also increase. E-business has given Ryanair the opportunity to remove intermediaries (Travel agents) and market directly to their customers. This means that huge savings are made and these are passed on to the customer.
Ryanair sells 100% of their tickets online direct to their customers (Ryanair 2010). This gives Ryanair a direct link to their customers also. Ryanair website allows users to hire low cost car hire, hotel, B&B, hostel reservation and airport transfers to name just a few services available. Ryanair have
The internet has become very important to many businesses. Several businesses have become global thanks to the internet. The internet and information technology has revolutionised the airline industry.
For the purpose of this paper Ryanair and the Ryanair web site will be used to analyse the eight key perspectives of eCommerce. It will also analyse Ryanair business strategy, marketing strategy, future site development and conclude on same.
Ryanair has 37 bases and 950+ low fare routes across 26 countries. Ryanair currently employs a team of more than 7,000 people and expects to carry approximately 66 million passengers in the current fiscal year. (Ryanair 2010)
Ryanair are well positioned, their business strategy is no frills, budget airline. They have big plans for expansion. Ryanair keep up to date with any changes that may affect them and keep a close eye on their external environment. Ryanair is Europe’s biggest lowcost airline, and one of the world’s most successful. Ryanair was established as a low-cost carrier in 1985.(Ryanair 2010) chief executive Michael O’Leary can be accredited with huge success.
Ryanair use the internet to communicate with their customers. E-business and E-market place has given Ryanair huge opportunities to increase their profitability by reducing costs. E-business has meant that Ryanair can reach their customers directly. As Internet usage increases the opportunities available for Ryanair will also increase. E-business has given Ryanair the opportunity to remove intermediaries (Travel agents) and market directly to their customers. This means that huge savings are made and these are passed on to the customer.
Ryanair sells 100% of their tickets online direct to their customers (Ryanair 2010). This gives Ryanair a direct link to their customers also. Ryanair website allows users to hire low cost car hire, hotel, B&B, hostel reservation and airport transfers to name just a few services available. Ryanair have