Crm in Telecom

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Topics: Pricing, Marketing
The Group
PCCW Limited (PCCW) is a Hong Kong-based company which holds interests in telecommunications, media, IT solutions, property development and investment, and other businesses.
The Company holds a majority interest in HKT, Hong Kong's premier telecommunications service provider. HKT meets the needs of the Hong Kong public and local and international businesses with a wide range of services including local telephony, local data and broadband, international telecommunications, mobile, and other telecommunications businesses such as customer premises equipment sale, outsourcing, consulting, and contact centers.
PCCW also owns a fully integrated multimedia and entertainment group in Hong Kong, which includes a highly successful IPTV operation, now TV. As the provider of Hong Kong's first quadruple-play experience, PCCW offers a range of innovative media content and services across four delivery platforms – fixed-line, broadband Internet access, TV and mobile.
Also wholly-owned by the Group, PCCW Solutions is a leading information technology outsourcing and business process outsourcing provider in Hong Kong and mainland China.
In addition, PCCW holds a majority interest in Pacific Century Premium Developments Limited, and overseas investments including the wholly-owned UK Broadband Limited. Listing and trading
PCCW shares are listed on The Stock Exchange of Hong Kong Limited (SEHK: 0008) and traded in the form of American Depositary Receipts on the OTC Markets Group Inc. in the US (Ticker: PCCWY).

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Brand

PCCW mainly provides four types of products including fixed-line, broadband Internet, mobile and now-TV(pay TV).

PCCW is still in the growth stage of Product life cycle. Since PCCW spends a lot of money on innovation and developing new products. Although there are many new competitors entering into telecommunication market, PCCW still has stable growth in this few years. Also, PCCW spends high cost on promotions and innovation of

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