Preview

Crm in Airline

Best Essays
Open Document
Open Document
1766 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Crm in Airline
Field Research Project Changing Trends in Customer Relationship Management in the Airline Industry

Project Proposal Anand Jumani

MGB12IBWM031 Nikunj Karnani

MGB12GLM013 Prachir Verma

MGB12IBWM044

Under the guidance of Dr. Ianna Contardo

MGB November 2012 Batch Dubai Cohort

Table of Contents TABLE OF CONTENTS ................................................................................................................................... 3 INTRODUCTION .............................................................................................................................................. 4 WHAT IS CRM? ................................................................................................................................................................. 4 EVOLUTION OF CRM ........................................................................................................................................................ 5 BENEFITS OF CRM ............................................................................................................................................................ 6 LIMITATIONS OF CRM ...................................................................................................................................................... 6 RATIONALE AND PURPOSE OF THE STUDY .......................................................................................... 7


Bibliography: 1. Accenture.   (2012).   21,   2012,   2. Accenture.   (2011).   21,   2012,   3. Wikipedia.   (2012,   22,   2012,  (2012,  November   Information.   (2012).   22,   2012,   (2004).   Retrieved   (2002).   Retrieved   P.   (2012,
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Myer Swot Analysis
    • 3694 Words
    • 15 Pages

    Myer Swot Analysis

    References: 3. Lamb, CW., Hair, J.F., and McDaniel, C.(2005), “Chapter 20: Customer Relationship Management (CRW)”, Marketing (8 th ed), Thomson south-Western, Mason OH, pp.658-687…

    • 3694 Words
    • 15 Pages
    Powerful Essays
    Read More
  • Better Essays

    Task1
    • 2724 Words
    • 11 Pages

    Task1

    References: 1. Why Customer Relationship Management is so important? (2008) By Article Alley [online] Available from http://praveenortec.articlealley.com/why-customer-relationship-management-is-so-important-576369.html [Accessed on 12 Jan 2013]…

    • 2724 Words
    • 11 Pages
    Better Essays
    Read More
  • Good Essays

    CRM at minitrex
    • 598 Words
    • 3 Pages

    CRM at minitrex

    Customer Relationship Management is a strategy to develop strong relationships with the customer and to know more about the customer needs. Stronger relationships with the customers will help in the development of the business. CRM helps in understanding the needs of the customers by gathering the information about the customers, and this helps to market and sell the company’s products. CRM makes the use of technology and human resources for the development of the business. By implementing CRM…

    • 598 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Crm Research
    • 379 Words
    • 2 Pages

    Crm Research

    Explain the Supreme Court standard of the ultimate seizure, “i.e. deadly force as determined in the case of Tennessee v. Garner…

    • 379 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Marketing Strategy: Airlines
    • 696 Words
    • 3 Pages

    Marketing Strategy: Airlines

    Question: Explain how and why the message and each of the four (4) promotional mix elements used by an airline would differ if the target audience were:…

    • 696 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Real Time Business Intelligence at Continental Airlines
    • 1679 Words
    • 7 Pages

    Real Time Business Intelligence at Continental Airlines

    Answer: as shown in the case Continental senior management decided to invest in enterprise data warehouse that all employees could use for quick access to key information about the business and its customers.…

    • 1679 Words
    • 7 Pages
    Good Essays
    Read More
  • Good Essays

    Microsoft Dynamics Crm
    • 900 Words
    • 4 Pages

    Microsoft Dynamics Crm

    Limitations of software allow for businesses room to explore alternative software that may better suit their needs or preferences. When licensing to a software ends or support to a company’s current version of software runs out, it allows businesses the opportunity…

    • 900 Words
    • 4 Pages
    Good Essays
    Read More
  • Best Essays

    Retail Buying
    • 3282 Words
    • 14 Pages

    Retail Buying

    References: Al-Khouri, A.M. 2012. Customer Relationship Management: Proposed Framework from a Government Perspective. Journal of Management and Strategy, 3 (4), pp. 34-54.…

    • 3282 Words
    • 14 Pages
    Best Essays
    Read More
  • Powerful Essays

    New Organizational Model for Airlines
    • 3880 Words
    • 16 Pages

    New Organizational Model for Airlines

    This modern structure includes the linking of numerous, separate organizations to optimize their interaction in order to accomplish a common, overall goal. An example is a joint venture to build a complex, technical systems such as the space shuttle. Another example is a network of construction companies to build a large structure.…

    • 3880 Words
    • 16 Pages
    Powerful Essays
    Read More
  • Better Essays

    Crm & Loyalty
    • 988 Words
    • 4 Pages

    Crm & Loyalty

    sk business owners what keeps them up at night and most will say driving revenue, increasing profitability, staying ahead of the competition, and retaining customers. For the past year and a half, companies in a variety of industries— most notably those involved in the financial services, telecommunications, travel and tourism industries—have looked to large customer relationship management (CRM) applications as a way to calm these bedtime demons. The nightmare is that CRM solutions can be expensive and difficult to attain, and what many are learning is that well run and targeted customer loyalty programs can provide nearly all the benefits of CRM with fewer hassles and far less expense…almost a dream come true.…

    • 988 Words
    • 4 Pages
    Better Essays
    Read More
  • Powerful Essays

    Customer Relationship Management and Flight Attendants
    • 2315 Words
    • 10 Pages

    Customer Relationship Management and Flight Attendants

    In February 2000, JetBlue started flying daily to Fort Lauderdale, Florida and Buffalo, New York, promising top-notch customer service at budget prices. The airline featured new Airbus A320 planes with leather seats, each equipped with a personal TV screen, and average one-way fares of only $99 per passenger. JetBlue was able to provide this relatively luxurious flying experience by using information systems to automate key processes, such as ticket sales (online sales dominate) and baggage handling (electronic tags help track luggage). Jet Blue prided itself on its “paperless processes.” JetBlue’s investment in information technology enabled the airline to turn a profit by running its business at 70 percent of the cost of larger competitors. At the same time, JetBlue filled a higher percentage of its seats, employed non-union workers, and established enough good will to score an impressive customer retention rate of 50 percent. Initially, JetBlue flew only one type of plane from one vendor: the Airbus A320. This approach enabled the airline to standardize flight operations and maintenance procedures to a degree that resulted in considerable savings. CIO Jeff Cohen used the same simple-is-better strategy for JetBlue’s information systems. Cohen depended almost exclusively on Microsoft software products to design JetBlue’s extensive network of information systems. (JetBlue’s reservation system and systems for managing planes, crews, and scheduling are run by an outside contractor.) Using a single vendor provided a technology framework in which Cohen could keep a small staff and favor in-house development of systems over outsourcing and relying on consultants. The benefit was stable and focused technology spending. JetBlue spent only 1.5 percent of its revenue on information technology, as opposed to the 5 percent spent by competitors. JetBlue’s technology strategy…

    • 2315 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Good Essays

    Analytical Crm
    • 814 Words
    • 4 Pages

    Analytical Crm

    1. Customer earning income in the range 58000 to 90000 would mostly be in the professional, management and skilled manual occupation.…

    • 814 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Optimal Crm Strategies
    • 13280 Words
    • 54 Pages

    Optimal Crm Strategies

    Vol. 22, No. 3, September 2011, pp. 624–639 issn 1047-7047 eissn 1526-5536 11 2203 0624 http://dx.doi.org/10.1287/isre.1100.0309 © 2011 INFORMS…

    • 13280 Words
    • 54 Pages
    Good Essays
    Read More
  • Powerful Essays

    Airline Reservation System
    • 1898 Words
    • 8 Pages

    Airline Reservation System

    Main aim of the Airline Reservation System is to help the customers in reserving Air tickets through online. Airline Reservation Systems (ARS) used to be standalone systems. Each airline had its own system, disconnected from other airlines or ticket agents, and usable only by a designated number of airline employees. Travel agents in the 1970s pushed for access to the airlines ‘systems. Today, air travel information is linked, stored, and retrieved by a network of Computer Reservations Systems (CRS), accessible by multiple airlines and travel agents. The global distribution system (GDS) makes for an even larger web of airline information, not only merging the buying and selling of tickets for multiple airlines, but also making the systems accessible to consumers directly. GDS portals and gateways on the Web allow consumers to purchase tickets directly, select seats, and even book hotels and rental cars. Airline Reservation System (ARS) in conjunction with Global Distribution System (GDS) has led to ease of airline ticketing, flight scheduling and also provided a means for customers to access and book flights from their homes. It has also increased the speed with which information about customers are retrieved and handled for flight scheduling tasks.…

    • 1898 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Crm in Telecom
    • 2455 Words
    • 10 Pages

    Crm in Telecom

    A great deal of attention is focused on the development of the desired customer base: and hence products and services are continually adapted to customers’ wishes, without asking excessively high prices for doing so. They look at the Lifetime value of the customer base and not on the one time purchase. The business model for these organizations has been designed to be able to supply products and services from a broader perspective. A thorough knowledge of the customer as a person, user and buyer is essential in such consumer markets.…

    • 2455 Words
    • 10 Pages
    Powerful Essays
    Read More

Related Topics