Crm and Dm Drogerie Markt

Powerful Essays
Topics: Mobile phone, Device
Title: DM Drogerie Markt and CRM

Company – brief description

Dm drogerie markt owns and operates drug stores. The company was founded in 1976 and is based in Wels, Austria. It is one of the biggest drug stores in central and eastern Europe. Nowadays there are more than 2.500 stores in 11 countries around Europe. There are more than 369.000 employees all together. There are about 70 stores opened in Slovenia. Their offer encompasses: beauty, health, baby, photography and household products. There is also additional offer, such as: pet food, textile and seasonal offer. Besides diverse offer, they have 21 own labels, all under name “Moja znamka”. They are especially aware of the offer of natural cosmetics and healthy diet.

The challenge
We have found a very good article about dm’s CRM system. Although we suppose that the article is written about the dm’s headquarters, we assume that the CRM system is the same in Slovenia or at least very similar. Dm-drogerie markt has more than 2000 outlets, and is one of the leading drug stores in Europe. They wanted to speed up communication, because markt senior management, regional managers, advisors for training and development and project managers responsible for new store construction are often away on business. And so they have decided to rely on mobility.
In the fall of 2006, their internal IT service provider FILIADATA GmbH set up a test project. This first, test project, was somehow too complicated. They needed 30-40 minutes for the initial configuration and the employees had to bring their devices to them in person each time they wanted to change their network settings. So they found out that the system wasn’t productive.
So they decided to find a software solution that allows central administration of all devices while also making it possible to automate routine tasks such as software updates and distribution. The possibility was to test the ubiSuite Mobile Device Management solution, because they have

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