Critique and Analysis of Baumann's 2001 Anti-Globos Article

Pages: 2 (591 words) Published: November 24, 2014
Globalisation is an ongoing process, which was first coined in the late 1960’s, early 1970s. Past and present, there has been and continues to be, no standard definition for the term globalisation (Held and McGrew, 2000). Nonetheless, nowadays in this modern era, many authors refer to globalisation as the acceleration of change in a world economy, where communities are dependent on each other’s connectedness. Within this evaluation, a critical reflection will be made based on the causes of globalisation and to what extent the social effects of globalisation provoke ‘moral outcry’, based on Baumann’s 2001 “Anti-Globos” article. From which, Baumann’s key points will be analysed and critiqued. The term globalisation applies to a set of processes that appear to transform our present social condition of conventional nationality into one of globality and reliability (Steger, 2013). Within the idea of reliability, the revolution in “consumer tastes and unabated construction of global electronic highways, all increase the inter-dependence and inter-connections of nation economies across the globe” (Doole & Lowe, 2005, p.4). Gideens 1990 agrees and goes on to state that globalisation is the “Intensification of world wide social relations, which link distant localities in such a way that local happenings are shaped by events occurring many miles away and vice versa” (p.64). These links can relate to the ideas of increased mobility (Robins, 2000) or flows (Beck, 2000) across national borders, of products, services, information, communication, people and ideas (Parsons and Maclaran, 2009). Whilst Levitt (1983) adds to this by claiming that due to these links, globalisation is characterised by the standardisation of product or services across all markets, leaving some regions developing this standardisation more rapidly than others, whilst also being the most cost effective mode of competing in these global markets. As these markets become more standardised, an increase in...
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