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Critique
Critique – “How Customers Can Rally Your Troops: End users can energize your workforce far better than your managers can”

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Introduction
This is a critique about a research article that is called “How Customers Can Rally Your Troops: End users can energize your workforce far better than your managers can”. The author of this research article is “Adam M. Grant” and he is a management professor at the University of Pennsylvania's Wharton School. This research article was published on “June 2011 as a Harvard Business Review”.
Body
The main points in this research article were about:
Employees without a Cause
The Art of Motivation Maintenance
When you can’t find end users
A Leader’s Guide to Outsourcing Inspiration
Dig up feedback from past end users.
Seek out new stories.
Set up events and meetings where end users can share their experiences.
Turn employees into end users.
Find end users inside the organization
Engage employees who currently do low impact work
Spread the message.
Recognize high-impact contributions.
Outsourcing Inspiration
Based on the main points that were discussed in the research article I noticed that the author mainly focused on the end users and how can they be found in an organization as well as the outsourcing inspiration issue.
The author’s credentials is shown in the article were it is written that he is a management professor at the University of Pennsylvania's Wharton School as well as because the research article was published from a famous and credible business research department at the university of Harvard.
The appropriateness of the vocabulary is good however sometimes the author uses words such as “Dig up…” but I think he should have used “Find” instead to make it more professional. Furthermore, when he wanted to emphasize on a specific word, the author uses Italic. For instance, he wrote the types of mechanism such as “The first is impact”.
It was clear that he

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