There is a South African Proverb that states "Until lions write books, history will always glorify the hunter". In his play "Los Vendidos", Luis Valdez tries to become a lion and let the voice of Chicano history be heard. Luis Valdez does this in a satirical way by presenting the views and stereotypes that many American's have had and continue to have, about Chicano's in the form of a shop where Chicano "model/robots" are sold. By presenting each Chicano as a robot and stereotype, Luis Valdez tries to earse of the "models" of Chicano's that people have in their heads and tries to point out that there is a strong Chicano culture and a rich history that has been ignored by American's for years. "Los Vendidos" is a challenge to all people but especially American's to think about why these stereotypes are so known in culture and the role that American culture has played in creating and maintaining these stereotypes. One of the first things that Ms. Jimanez, the American woman "buying" a Chicano model/robot, looks at is the skin color. When the salesman, Mr. Sancho shows her the Indian model she says that he is too dark. She specifies that she is looking for a lighter shade of skin color, or as she says "perhaps beige". Her looking for a lighter shade of Mexican is a representation of what was known as the process of Americanization. Americanization was defined "as the securing through instruction such reactions on the part of non-Americans that they will accept and practice those ideals, customs, methods of living, skills and knowledge that have come to be accepted as representative of the best in American life
." For many people there was a belief that the darkness of a person's skin had a direct correlation with their intelligence as well as their level of ability and intelligence. If you had darker skin you were assumed to be lazy and unintelligent. This special kind of racism known as hispanophobia, had been prevalent among Anglo-Americans since before the eighteenth century. In his article The Spanish Frontier in North America, David Weber describes what came to be known as the black legend, or la leyenda negra, as the view that the "Spaniards were unusually cruel, avaricious, treacherous, fanatical, superstitious, cowardly, corrupt, decadent, indolent and authoritarian
." All of these characteristics were based on skin color. Why would explain why so many many Mexican-American teens "placed their faith in the application of Cover Girl's bleaching cream" as their ticket to acceptance in the new society they were part of yet very much apart from? Another issue that Luis Valdez discusses in "Los Vendidos" is the distinction made between being Mexican and being Mexican-American. A certain model in the store is described as being made in Mexico. Ms. Jimanez passes on this model because since the model was made in Mexico it is obviously not as good as models that would be made in the United States. To appease his client, Mr. Sancho points out another model that is the "apex of American engineering". This distinction between Mexican and American had another level to it as well. There were also those that considered themselves Mexican-American. This distinction was made by describing the two groups as Mexicano's de Adentro (the inside) and Mexicano's de Afuera (the outside). The group that considered themselves Mexicano's de Adentro were trying to separate themselves from the new immigrants and gain some status in the Anglo world by looking down at the new immigrants. This tactic however, did not seem to be very effective as their was a tendency on the part of Anglo's to homogenize all Chicano's. The immigrants that had been recruited by Anglo corporations to come and work in the fields worked along side Mexican-Americans who considered the immigrants outsiders. This issue of citizenship is one of the most important issues that "Los Vendidos" deals with because it shows the prejudice that existed not only from the...
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