Critical Thinking Case Study
ANALYSIS
1. Describe one (per instructors change week one) assumptions seen in any documents provided.
a. Kelly – Through several emails and communications, Kelly assume that there is not enough time to meet the deadline of August for the project. Even though Pat seems to show that, there is some chance to do so.
b. Pat – believes that an “Operation Optimization†project needs to be embarked on now to improve the market shares of AcuScan. She believes that they can accomplish this by an August time line and for 2/3, the original projected cost. He also believes that Chris is not supporting him and is trying to undercut him while he is CYA.
c. Cliff – understands that he has to reduce the budget by 1/3 keep the company in a fiscal sound position. He also understands that the necessity of meeting the August time frame is important.
d. Chris – like Kelly is not sure that the August deadline is possible. Chris is also assumes that Pat and Kelly can work out the details on the project without any involvement of other resources
2. Explain the arguments made by each of these people.
a. Cliff O’Connor – believes that AcuScan needs a new product for their market segment. Their current product has little growth potential which is indicated by dropping revenues and current economical conditions. He also understands that the current out lay of capital cannot exceed the original request of $575K. According to Pat and Chris, “a confidential source states that Secur-A Corp. is in the process of developing some kind of retail application. It is only a matter of months before Secur-A will come to market with a competitive product.â€, with this information, the deadline for August has been set. This deadline seems to be more emotional the set in fact. No one knows the market reaction or actual release date of the competitor product.
b. Pat Lambert – from a marketing direction, Pat knows the company needs to find some new product or directions to boost
1. Describe one (per instructors change week one) assumptions seen in any documents provided.
a. Kelly – Through several emails and communications, Kelly assume that there is not enough time to meet the deadline of August for the project. Even though Pat seems to show that, there is some chance to do so.
b. Pat – believes that an “Operation Optimization†project needs to be embarked on now to improve the market shares of AcuScan. She believes that they can accomplish this by an August time line and for 2/3, the original projected cost. He also believes that Chris is not supporting him and is trying to undercut him while he is CYA.
c. Cliff – understands that he has to reduce the budget by 1/3 keep the company in a fiscal sound position. He also understands that the necessity of meeting the August time frame is important.
d. Chris – like Kelly is not sure that the August deadline is possible. Chris is also assumes that Pat and Kelly can work out the details on the project without any involvement of other resources
2. Explain the arguments made by each of these people.
a. Cliff O’Connor – believes that AcuScan needs a new product for their market segment. Their current product has little growth potential which is indicated by dropping revenues and current economical conditions. He also understands that the current out lay of capital cannot exceed the original request of $575K. According to Pat and Chris, “a confidential source states that Secur-A Corp. is in the process of developing some kind of retail application. It is only a matter of months before Secur-A will come to market with a competitive product.â€, with this information, the deadline for August has been set. This deadline seems to be more emotional the set in fact. No one knows the market reaction or actual release date of the competitor product.
b. Pat Lambert – from a marketing direction, Pat knows the company needs to find some new product or directions to boost