Critical Reflective Essay
Critical reflective essay
If asked to describe the Marketing Design and Innovation module in just a short sentence, that would surely be: “ a course that change students’ way to look at everything around themselves”.
More than a combination of theoretical concepts and diagrams, as matter of fact, this course has been a huge help to change our perspective when doing even the simplest daily routines. Today, at the end of the twelve-week-course, when looking at objects around me I don’t just see their colour or nice shape. I understand why they have that colour and that shape, and I wonder what technology or innovative element is hidden inside it.
It is hard for me to say which has been the best part of the course: lots of interesting topics have been touched: function of marketing and design, product licensing, some aspects of marketing communications, open innovation and product design. But the most stimulating for me was the lecture focused on what is design.
When referring to “design” of a product, people always think of it just as aesthetical, tangible aspects of it. I have now learned it is much, much more. Design is the way to enhance the …show more content…
One in particular, Timothy Prestero’s “Design for people, not for award”, caught my full attention and showed me a different reason to design: help people fight against diseases. Before that lecture, I had never thought about how much design work there is behind medical machineries. And it is not a design to make them more appealing. It is a design to make them functional and sharp, but more than anything easy to use. Design to create machineries that would help solve problems in the best and easiest possible way. Design so that the only possible use is the correct
If asked to describe the Marketing Design and Innovation module in just a short sentence, that would surely be: “ a course that change students’ way to look at everything around themselves”.
More than a combination of theoretical concepts and diagrams, as matter of fact, this course has been a huge help to change our perspective when doing even the simplest daily routines. Today, at the end of the twelve-week-course, when looking at objects around me I don’t just see their colour or nice shape. I understand why they have that colour and that shape, and I wonder what technology or innovative element is hidden inside it.
It is hard for me to say which has been the best part of the course: lots of interesting topics have been touched: function of marketing and design, product licensing, some aspects of marketing communications, open innovation and product design. But the most stimulating for me was the lecture focused on what is design.
When referring to “design” of a product, people always think of it just as aesthetical, tangible aspects of it. I have now learned it is much, much more. Design is the way to enhance the …show more content…
One in particular, Timothy Prestero’s “Design for people, not for award”, caught my full attention and showed me a different reason to design: help people fight against diseases. Before that lecture, I had never thought about how much design work there is behind medical machineries. And it is not a design to make them more appealing. It is a design to make them functional and sharp, but more than anything easy to use. Design to create machineries that would help solve problems in the best and easiest possible way. Design so that the only possible use is the correct