Critical Discuss on the Rational and Effectiveness of the “Aqaba Tourism Marketing Strategy 2010-2015”

Topics: Marketing, Tourism, Jordan Pages: 12 (3805 words) Published: March 20, 2011
INDIVIDUAL ASSIGNMENT

Critical Discuss on the Rational and Effectiveness of the
“Aqaba Tourism Marketing Strategy 2010-2015”

Module Title:
Contemporary Hospitality and Tourism Marketing 2010
Table of Contents

| |Table of Contents................................................................................................. |2 | |1. |Introduction.......................................................................................................|3 | | |. | | |2. |Market Analysis.................................................................................................. |4 | |3. |Strategic Aims and Objectives.......................................................................... |6 | |- |Vision.............................................................................................................|6 | | |...... | | |- |Priorities.........................................................................................................|6 | | |...... | | |- |Segments to Target............................................................................................... |6 | |- |Position...........................................................................................................|7 | | |...... | | |4. |The Marketing Mix Strategy............................................................................. |8 | |- |Product............................................................................................................|8 | | |...... | | |- |Price..............................................................................................................|9 | | |........ | | |- |Place..............................................................................................................|10 | | |....... | | |- |Promotion..........................................................................................................|10 | | |... | | |5. |Partnership and collaboration.......................................................................... |11 | |6. |Conclusion.........................................................................................................|12 | | |.. | | | |List of |13 | | |references.................................................................................................. | |

1. INTRODUCTION

Present assignment describes critical analyse of the rationality and effectiveness of a tourism destination’s marketing strategy. It includes discussing on: – Market and industry...


References: HEALEY M., What is branding? (2008), Switzerland: RotoVision Book, p. 6
OXFORD BUSINESS GROUP, The Report: Jordan 2008 (2008), Oxford Business Group publishing, p. 200
RIES A., TROUT J., Positioning: the battle for your mind (2001), USA: McGraw-Hill Companies, p. IX-X
SABRAUTZKI S., Strategies, Mission, Vision, Goals. Seminar Paper (2009), Germany: Druck und Bindung: Books on Demand GnbH, p. 2
WALKER J., FORESTONE M., Jordan (Country guide) (2009), Lonely Planet publishing, p. 279
http://www.expedia.com/Aqaba-Hotels.d409.Travel-Guide-Hotels#
http://www.expedia.com/Eilat-Hotels.d1170.Travel-Guide-Hotels
http://www.greenkey-jordan.jreds.org/public/English.aspx?site_id=1&page_id=388&Menu_ID=24
http://www.siyaha.org/siyaha_news/388
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