Moreover, the ecological factors will influence Topshop. Most of the consumers are more willing to choose a brand that has positive image and eco-friendly. Start from 2008, the uk government plans on “green-initiative”project to increase people's environmental awareness. Topshop launches the sustainable clothing action plan. The company uses this…
Grande, C (2007) 'Ethical consumption makes mark on branding ', Financial Times, February 20th [online] Available at:…
Kimberly Clark is a worldwide leading health and hygiene company, and has won global recognition in relation to social and environmental responsibilities. In spite of this recognition, the nature of the FMCG industry has hindered the extensive efforts of KCA’s CSR programs and activities. To reduce consumer scepticism and enhance consumer confidence with KCA, we have identified key elements instigating reform within their current CSR policies.…
This report critically analyses the impact of external and internal influences on the business strategies of Marks and Spencer (M&S) between 1996 and 2002, evaluates the factors, and modifies its business strategies.…
The retail industry is a very dynamic and fast changing sector as it is constantly trying to appeal to customers and compete with competition. It is regarded as highly commercial; driven by sales and profit. It is vital to monitor performance; the strengths and weaknesses as well as what the competitors are getting up to. Moreover, with constant changes of demand; customers expect new innovative products and services. Therefore, it becomes the company’s responsibility to develop it. Marketing is a key aspect to promoting any company and supplying the innovations to the public. I will be analysing Marks and Spencer (M&S) in order to show how they tackle these four areas.…
Marks and Spencer Marketing Strategy & Marketing Campaigns | Marketing Week. 2012. [ONLINE] Available at: http://www.marketingweek.co.uk/brands/m-and-s/. [Accessed 27 November 2012].…
The above chart reveals the results of the question of whether the implementation of CSR has increased the market value of Sainsbury’s or not in respondents’ opinion. The respondents were divided into 65% and 35% of two categories. The 65% (13) respondents believed that implementation of CSR has increased the market value or Sainsbury’s; whilst, 35% (7) respondents believed that implementation of CSR did not increased Sainsbury’s market value at all and has just created a hype that was not needed.…
With close to 400 shops, 11 million customers a week and 66,000 workers, Marks and Spencer is a respected organization and one of the High Street’s most recognized brands. Nevertheless the days when M&S was uncontested have long gone as clothing sales have come under stress from other high street brands like Topman and River Island and food revenue has been hit by Tesco. Over the last 15 years, Marks and Spencer have experienced a succession of changes in management and organizational culture following a massive decline in sales. What used to be a leading store in excellence food and clothing retailer has now become an out-of-date, passive company fighting to survive in a very aggressive market. Below the organizational culture of M&S will be discussed and how that culture needed to change to allow M&S remain competitive.…
More recently researchers have extended the brand concept and argued that the same branding principles can be used to create positive product perceptions of the organization as a whole with targeted groups such as employees, communities or environmental groups. This research outcome perfectly describes the goal that Save the Children wanted to achieve when they were going through their re-branding process.…
Leveraging Company Operations and Scale to Drive Social and Business Impacts . . . . . . . . . . . . . . . . . . . 3 Corporate CSR Journey - From Uncharted Territory to Roadmap . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Optimizing Your Relationship with a CSR Consultant . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 New Trends Redefine Doing Well By Doing Good . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 The Revolution in Global Public Health . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Luxury Brands Seek to Build CSR Awareness . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Consumer Group Offers Unique Perspective on How Individuals Define CSR . . . . . . . . . . . . . . . . . . . . . 21 CSR: Not So Global A Movement After All . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .…
In the today‟s business world, there are many strategies being used to run businesses. In the recent past, the topic of Corporate Social Responsibility (CSR) has grown rapidly. People are starting to demand that companies take their social responsibility seriously. Many companies have started to engage in CSR as a strategy in order to gain benefits that can give them an added advantage over their competitors. There have been increasing numbers of companies engaged in CSR to run their businesses. Nowadays corporate social responsibility (CSR) can drive companies to succeed in business by increasing sales volume and brand awareness. We decided to choose Starbucks Company as a case study for this thesis because this company has a good reputation in terms of social responsibility. Thus, we would like to investigate how Starbuck successes in the business world are linked to CSR strategy. We would like to know how the company integrates CSR and what factors have affected the company´s success over the years with special reference to CSR.…
This paper investigates how much and in which ways Coca Cola Enterprises uses CSR. The importance of CSR has grown over the last couple of years, and with the major brand Coca Cola has, it is of great importance to Coca Cola Enterprises. With Porter’s Five Forces I have analyzed the competition on the market, and which advantages it gives Coca Cola Enterprises when they use CSR. I have also used Porter’s generic strategies and through analysis I figured out which strategy Coca Cola Enterprises use. Coca Cola Enterprises uses the strategy called differentiation. This strategy is making customers prefer your product, and giving it a special value to the customers. CSR is about taking responsibility, and Coca Cola Enterprises does that. They do that in many ways for example with sustainable bottles and cans. The result shows that Coca Cola Enterprises uses CSR a lot. Through the analysis I have come forward to that Coca Cola Enterprises especially uses CSR in their marketing. This paper also shows that Coca Cola Enterprises has many strategic opportunities in the future, for example they can expand their customer service department.…
Debates over the concept of csr span from the 1930s to the 21st century. A debate over the responsibilities of corporate managers and directors to their shareholders and other groups directly influenced by corporations took place in North America during the 1930s, marking one of the first significant discourses on csr.5 However, following this exchange, discussions over csr became dormant until the 1960s when a social debate over csr as part of that decade’s wider discussion of the corporation’s growing power in society and politics emerged. The concept of csr was also globally driven in the 1960s as a result of the growing sophistication of consumers. It must be pointed out that consumers still continue to play a significant role in the growth of csr since consumers and pressure groups, especially in Europe and North America but also increasingly in developing countries, are demanding more responsibility from companies. The advance of technology has empowered these groups to effectively pressure companies, (especially those with highprofile brands) and hold them accountable for their behaviour or actions. The growth of csr continued due to the environmental movement in the 1970s and the growing concerns about the social impacts of business in the 1990s, which stemmed from the boom of corporate takeovers during the 1980s. Nevertheless, the impact of globalization had a direct influence on the prominence of csr. The fall of the Berlin Wall in 1989 marked the modern era of globalization, because it brought into being a world…
Corporate Social Responsibility (CSR) is now prominent and evident more than ever due to the…